How Pennant Moldings Uses AI and Traditional B2B Marketing

B2B Marketing Excellence & AI Podcast with Donna Peterson

Industrial marketing isn’t like selling shoes or software. It takes time, trust, and a strong understanding of how real relationships drive long-term results.

In this episode, I sit down with Brian Contini, VP of Sales and Marketing at Pennant Moldings, to hear what’s actually working for their team right now. We talk about how they’re combining traditional methods—like trade shows and in-person visits—with smart use of AI to support research, improve outreach, and build stronger customer connections.

Whether you're in metals, plastics, or any industrial space, this episode is full of practical takeaways you can use right away.

Top 5 Topics We Cover:

• Why traditional marketing still works—and when to use it
• How Pennant is using AI to streamline sales research
• What’s working in email marketing today
• The importance of knowing your audience in technical industries
• How to maintain trust while integrating new tools like AI

What You Can Do Today:

• Revisit your email outreach—are you focusing on the recipient’s challenge first?
• Identify one traditional tactic (like trade shows or phone calls) that deserves renewed attention.
• Choose one AI tool that could save you time with research or outreach—start testing it in a small way.
• Talk to your sales team: Where do they feel AI supports their efforts—and where does it get in the way?

Let’s keep the conversation going:

How are you helping your industrial brand stand out and build stronger relationships?

Leave a comment, send me a message, or reach out at dpeterson@worldinnovators.com. I’d love to hear what’s working for you.

If this episode helped you in any way, consider leaving a quick review. It helps us continue sharing real strategies that support industrial brands doing meaningful work.

🎧 Visit www.worldinnovators.com to learn how we can help you build marketing that connects.

👉 Have questions or want Donna to present this topic to your team? Reach out at dpeterson@worldinnovators.com.

🔔 Don’t forget to subscribe to the B2B Marketing Excellence & AI Podcast so you never miss an episode!

In-person meetings will always be the gold standard for building relationships. But in B2B, you can’t always sit across the table right away. That’s why B2B Personalized Video Marketing is such a powerful tool—it lets people see you, hear you, and understand your perspective before the first handshake.

At World Innovators, we’ve seen this work firsthand. When I send an email with a short, personal video, people who have never met me before click because they want to see what I have to say. That video starts a conversation—viewers hear my tone, see my face, and begin to understand that I’m here to help them succeed.

In this episode, I’ll cover:

• What makes a B2B video truly personalized.
• Why videos in email campaigns increase engagement.
• How to make sure the right people see your video.
• Simple ways to use AI tools like ChatGPT to plan and repurpose content.

If you have a video you’re proud of but aren’t sure how to get it in front of your ideal audience, let’s make sure the right people are clicking, watching, and starting the conversation with you.

Thank you for listening, please comment below and let me know what you are doing with your B2B Personalized Video Marketing.

🎧 Visit www.worldinnovators.com to learn how we can help you build marketing that connects.

👉 Have questions or want Donna to present this topic to your team? Reach out at dpeterson@worldinnovators.com.

🔔 Don’t forget to subscribe to the B2B Marketing Excellence & AI Podcast so you never miss an episode!

Ever get lost down a YouTube rabbit hole when you were supposed to be checking your own channel? You click to review your latest video and somehow end up watching celebrities or cat videos instead. You're not alone—and this distraction problem is exactly what's happening to your potential B2B customers too.

In this episode, I talk with Nate Woodbury, CEO of Be The Hero Studios and author of "Influence on YouTube." Nate reveals why most YouTube advice actually hurts B2B companies and shares his proven LEAF Strategy that helps businesses generate high-quality leads from YouTube—even with videos that only get 100 views.

Together, we discuss how to:

• Use the LEAF Strategy to find ultra-specific questions your target audience is actually searching for
• Leverage keyword research tools that work for B2B (and which popular tools to avoid)
• Create "evergreen" content that continues attracting qualified leads for years
• Turn small view counts into meaningful business relationships and sales
• Position yourself as the go-to authority in your industry without going viral

If you're tired of chasing vanity metrics and ready to use YouTube strategically for lead generation, this conversation offers a completely different approach that focuses on quality over quantity.

About Nate: Nate Woodbury is the CEO of Be The Hero Studios and author of "Influence on YouTube." He has produced over 60 different YouTube channels, many generating multiple seven figures in business revenue (not ad revenue) through strategic lead generation.

Key Quote: "Even a video that gets a hundred views following the right strategy can turn into 10 leads. We're not talking about a video going viral, but getting found by the right people." – Nate Woodbury

Episode Timestamps:

• 00:00 – Introduction: The YouTube distraction dilemma
• 00:35 – Meet Nate Woodbury: CEO and YouTube strategist
• 02:06 – Why most YouTube advice hurts B2B companies
• 03:56 – The two opposite paths to YouTube success
• 05:07 – How viral content can actually damage your channel
• 07:41 – The dangers of buying fake views and engagement
• 09:56 – Why AI makes this strategy work even better
• 11:00 – Keyword research tools that actually work for B2B
• 13:00 – The power of super long-tail keywords (8+ words)
• 15:26 – Why 10 monthly searches is better than 300
• 17:19 – How evergreen content builds momentum over time
• 18:39 – Real example: 15K subscribers generating 8-figure revenue
• 19:24 – The LEAF Strategy explained with tree analogy
• 21:38 – Specific examples: dental office vs construction site productivity
• 24:32 – Standing out in the age of AI-generated content
• 26:24 – Building authentic relationships through video
• 28:39 – The relationship-first approach to lead generation
• 31:43 – Why filtering out wrong clients is actually good
• 34:15 – Positioning yourself as the go-to industry authority
• 37:02 – Three steps to get started (hint: use your phone!)
• 39:16 – Why "raw" often beats "polished" content

Resources Mentioned:

• Hero Keyword Tool (SEMrush affiliate): herokeywordtool.com
• Free weekly webinar on the LEAF Strategy: theleafstrategy.com
• Book: "Influence on YouTube" by Nate Woodbury

If you found this conversation helpful, subscribe to the B2B Marketing Excellence & AI podcast, leave a review, and share it with other business leaders who are ready to use YouTube strategically.

🎧 Visit www.worldinnovators.com to learn how we can help you build marketing that connects.

👉 Have questions or want Donna to present this topic to your team? Reach out at dpeterson@worldinnovators.com.

🔔 Don’t forget to subscribe to the B2B Marketing Excellence & AI Podcast so you never miss an episode!