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Aia Laser- Hosting B2B Digital Marketing Hub Podcast

Aia Laser- Hosting B2B Digital Marketing Hub Podcast

著者： Inter-Dev B2B Digital Marketing
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 Master the art and science of B2B digital marketing, by tuning in to our b2B digital marketing hub podcast! Hosted by Aia Laser, a seasoned tech advisor with a strong track record of providing innovative, strategic approach, designed specifically for B2B professionals seeking to elevate their marketing skills and outpace the ever-changing market demands. In each episode, we delve into key concepts of B2B marketing, from optimizing to AI tools to content marketing best practices for B2B companies. We provide you with hands-on exercises, practical tools, and proven methodologies that will help you elevate your customer experience, leverage precise B2B targeting, and achieve your marketing goals. Visit our website at https://www.b2bdigitalmarketinghub.com/. Our podcast is not just about learning; it's about applying what you've learned. We offer custom workshops that are carefully crafted to help you become a master in your desired field of B2B digital marketing. Whether you're interested in enhancing your SEO skills, developing engaging B2B content, or executing innovative audience-centric digital marketing campaigns, we've got you covered. We believe in interactive, hands-on learning. Our episodes provide access to world-class marketing training from some of the top experts in the industry. We guide you in building a professional digital strategy, defining measurable goals and tangible KPIs, and recognizing common pitfalls to avoid. For more information, visit our website at https://www.b2bdigitalmarketinghub.com/ or contact us on LinkedIn https://www.linkedin.com/company/b2b-digital-marketing-hub/B2B Digital Marketing Hub 2025 マネジメント・リーダーシップ マーケティング マーケティング・セールス リーダーシップ 経済学
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  • Aia Laser Hosting John Dwyer: The WOW Factor Formula in B2B Marketing - Ep 33

    Aia Laser Hosting John Dwyer: The WOW Factor Formula in B2B Marketing - Ep 33
    2025/11/23
    This B2B Digital Marketing Insider Podcast episode, host Aia Laser sits down with WOW marketing pioneer John Dwyer to decode what truly makes customers stop, remember, and act, even in highly technical B2B categories. Together, they unpack how B2B companies, especially those in deep-tech, engineering, SaaS, and enterprise solutions, can identify and apply a WOW factor that drives real differentiation. Exploring the mechanics of building unforgettable experiences across B2B digital marketing.Aia and John explore what makes buyers stop, remember, and take action, especially in long sales cycles where engineering teams and CTOs drive decision-making. John explains how organizations can identify their standout “WOW moment,” validate it, and integrate it into product positioning, sales enablement, and SEO for B2B funnels.If you’re working on deep-tech messaging, sharpening your SEO for B2B positioning, or preparing your team for upcoming B2B marketing workshops, this conversation offers actionable guidance for building memorable, trust-driven campaigns in an AI-powered world.Chapters(00:00) – Welcome to the B2B Marketing Insider with Aia Laser(00:33) – Introducing Guest John Dwyer & The Institute of WOW(01:00) – What Is the WOW Factor? Core Framework Explained(03:42) – Can Every Company Have a WOW? Misconceptions & Reality(05:14) – WOW in B2B: Long Sales Cycles, Committees, and Deep-Tech Products(06:47) – Turning Technical Features Into Emotional WOW Messaging(08:12) – Finding the WOW for B2B Customers(09:14) – Real Examples: Incentives, Offers & Creative Hooks(12:58) – How John Identifies the First High-Impact WOW(15:54) – Applying WOW in Heavy Manufacturing & Engineering Industries(19:40) – Balancing Technical Depth vs. Creative Messaging(20:44) – B2B Targeting Challenges: Finding the Right Audience(24:35) – The Human Touch: Why Classics of Marketing Still Work(27:28) – Navigating Misinformation, AI Content, and Buyer Skepticism(30:59) – The Importance of Testimonials for Trust & AI Engines(33:24) – The Power of Humor in Modern Marketing(38:57) – “Wasted WOWs”: When Companies Choose the Wrong Hook(43:01) – Do WOW Factors Need Refreshing or Stay Constant?(46:18) – Can Companies Have Multiple WOWs?(48:24) – Incentives and Free Offers: When WOW Works (and When It Doesn’t)(52:25) – Crafting a WOW That Stands the Test of Time (57:23) – Where to Learn More: John’s Workshops & Resources(58:20) – Exploring a Future Case Study with John(01:03:52) – Why Incentives Are Needed for Non-Tech-Savvy Audiences(01:06:23) – Closing Remarks with Aia Laser & John DwyerFollow us:https://www.b2bdigitalmarketinghub.com/contact/B2B Digital Marketing Hub FacebookB2B Digital Marketing Hub LinkedIn (00:00) - – Welcome to the B2B Marketing Insider with Aia Laser (00:33) - – Introducing Guest John Dwyer & The Institute of WOW (01:00) - – What Is the WOW Factor? Core Framework Explained (03:42) - – Can Every Company Have a WOW? Misconceptions & Reality (05:14) - – WOW in B2B: Long Sales Cycles, Committees, and Deep-Tech Products (06:47) - – Turning Technical Features Into Emotional WOW Messaging (08:12) - – Finding the WOW for B2B Customers (09:14) - – Real Examples: Incentives, Offers & Creative Hooks (12:58) - – How John Identifies the First High-Impact WOW (15:54) - – Applying WOW in Heavy Manufacturing & Engineering Industries (19:40) - – Balancing Technical Depth vs. Creative Messaging (20:44) - – B2B Targeting Challenges: Finding the Right Audience (24:35) - – The Human Touch: Why Classics of Marketing Still Work (27:28) - – Navigating Misinformation, AI Content, and Buyer Skepticism (30:59) - – The Importance of Testimonials for Trust & AI Engines (33:24) - – The Power of Humor in Modern Marketing (38:57) - – “Wasted WOWs”: When Companies Choose the Wrong Hook (43:01) - – Do WOW Factors Need Refreshing or Stay Constant? (46:18) - – Can Companies Have Multiple WOWs? (48:24) - – Incentives and Free Offers: When WOW Works (and When It Doesn’t) (52:25) - – Crafting a WOW That Stands the Test of Time (57:23) - – Where to Learn More: John’s Workshops & Resources (58:20) - – Exploring a Future Case Study with John (01:03:52) - – Why Incentives Are Needed for Non-Tech-Savvy Audiences (01:06:23) - – Closing Remarks with Aia Laser & John Dwyer
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    1 時間 7 分
  • Google AI SGE: A New Era in Digital Marketing – Ep 32

    Google AI SGE: A New Era in Digital Marketing – Ep 32
    2025/03/30

    Join us on this his B2B Digital Marketing Hub episode, examine Google’s Generative Search Experience (SGE) and its impact on market research, SEO marketing, and advertising. Discover why this shift from traditional keyword-based search is so vital for capturing today’s consumers, whose expectations for personalized experiences are constantly growing.

    We break down the major advantages of deploying SGE, including faster content creation, improved SEO, and streamlined audience targeting. Listen in as we discuss best practices for integrating these AI-driven insights into your overall marketing funnel, ensuring better brand visibility and engagement.

    We’ll also spotlight potential pitfalls, from ethical questions to data privacy concerns, to ensure you adopt AI marketing solutions responsibly. Learn how to build trust while capitalizing on advanced AI functionality for better ROI and customer satisfaction. Tune in and discover how to transform your marketing approach with Google’s next-generation technology.

    Chapters:

    (00:00) B2B Digital Marketing Hub Podcast

    (00:44) How Google’s SGE Redefines Marketing

    (01:20) Embracing Innovation in Marketing

    (01:48) Understanding Generative AI

    (02:10) Implications of Generative AI

    (02:31) Evolution of Search: The Emergence of SGE

    (02:53) Differentiating SGE

    (03:10) Leveraging SGE for Market Research

    (03:31) Enhancing Audience Understanding

    (03:51) Optimizing Content Creation with SGE

    (04:11) Fostering Creativity

    (04:29) Enhancing SEO with SGE

    (04:51) Personalization and Targeting

    (05:27) Real-Time Adaptation

    (05:46) Driving Efficiency in Advertising

    (06:04) Precision Targeting

    (06:21) Overcoming Challenges and Limitations

    (06:38) Ethical Imperatives

    (06:52) Q&A: How SGE Differs from Traditional Algorithms

    (07:28) Q&A: Content Creation and Optimization

    (08:06) Q&A: Advertising Efficiency and ROI

    (08:41) Q&A: Key Challenges for Businesses

    (09:12) Conclusion on Google’s SGE

    Follow us:
    https://www.b2bdigitalmarketinghub.com/contact/
    B2B Digital Marketing Hub Facebook

    B2B Digital Marketing Hub LinkedIn

    • (00:00) - B2B Digital Marketing Hub Podcast
    • (00:44) - How Google’s SGE Redefines Marketing
    • (01:20) - Embracing Innovation in Marketing
    • (01:48) - Understanding Generative AI
    • (02:10) - Implications of Generative AI
    • (02:31) - Evolution of Search: The Emergence of SGE
    • (02:53) - Differentiating SGE
    • (03:10) - Leveraging SGE for Market Research
    • (03:31) - Enhancing Audience Understanding
    • (03:51) - Optimizing Content Creation with SGE
    • (04:11) - Fostering Creativity
    • (04:29) - Enhancing SEO with SGE
    • (04:51) - Personalization and Targeting
    • (05:27) - Real-Time Adaptation
    • (05:46) - Driving Efficiency in Advertising
    • (06:04) - Precision Targeting
    • (06:21) - Overcoming Challenges and Limitations
    • (06:38) - Ethical Imperatives
    • (06:52) - Q&A: How SGE Differs from Traditional Algorithms
    • (07:28) - Q&A: Content Creation and Optimization
    • (08:06) - Q&A: Advertising Efficiency and ROI
    • (08:41) - Q&A: Key Challenges for Businesses
    • (09:12) - Conclusion
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    10 分
  • Transforming Marketing with AI and Storytelling Ep 31

    Transforming Marketing with AI and Storytelling Ep 31
    2025/03/16

    This B2B Digital Marketing Hub episode brings together seasoned expertise and forward-thinking strategies on the B2B Marketing Insider podcast. Host Aia Laser engages with Dana Shterman, Director of Digital Marketing at PlaxidityX, with two decades of experience across diverse industries.

    Dana discusses her transition from traditional offline marketing to digital innovation, sharing how limited budgets and targeted data analysis paved the way for her success. Her approach of integrating rigorous data analytics with compelling content creation is both refreshing and inspiring.

    The conversation delves into the practical applications of AI, A/B testing, and emerging trends like digital twinning, offering listeners real-world tactics to optimize their marketing strategies. Discover how to balance analytical precision with creative flair to drive impactful campaigns.

    Listeners will gain actionable insights on how to harness the power of both analytics and creative strategy. This episode is a must-hear for B2B marketers seeking to stay ahead of the curve in an ever-evolving digital world.

    Chapters:

    (00:00) – Welcome to the B2B Marketing Insider with Aia Laser and Guest Dana Shterman

    (00:41) – Digital Marketing Career of Dana Shterman from PlaxidityX Automotive Security

    (01:44) – Insight Agents: The Role of AI in Shaping Digital Marketing in 2024, 2025, and Beyond

    (06:17) – From Tradition to Digital: Personal Story Behind Data-Driven Decisions

    (13:18) – Decoding KPIs: Mastering Metrics Across Marketing Channels

    (18:56) – The Personal Touch: The Power of Personalization in B2B Marketing

    (27:28) – Creative Data: Balancing AI-Driven Testing with Authentic Creativity

    (30:31) – Closing Remarks of the B2B Marketing Insider with Aia Laser and Guest Dana


    Follow us:
    https://www.b2bdigitalmarketinghub.com/contact/
    B2B Digital Marketing Hub Facebook

    B2B Digital Marketing Hub LinkedIn

    • (00:00) - – Welcome to the B2B Marketing Insider with Aia Laser and Guest Dana Shterman
    • (00:41) - – Digital Marketing Career of Dana Shterman from PlaxidityX Automotive Security
    • (01:44) - – Insight Agents: The Role of AI in Shaping Digital Marketing in 2024, 2025, and Beyond
    • (06:17) - – From Tradition to Digital: Personal Story Behind Data-Driven Decisions
    • (13:18) - – Decoding KPIs: Mastering Metrics Across Marketing Channels
    • (18:56) - – The Personal Touch: The Power of Personalization in B2B Marketing
    • (27:28) - – Creative Data: Balancing AI-Driven Testing with Authentic Creativity
    • (30:31) - – Closing Remarks of the B2B Marketing Insider with Aia Laser and Guest Dana
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    34 分
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