『B2B Content Marketing Strategy that Wins』のカバーアート

B2B Content Marketing Strategy that Wins

B2B Content Marketing Strategy that Wins

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*This episode of Ponderings from the Perch is brought to you by curioninsights.com. When your brand needs answers and not opinions, you need the smart team at Curion.* Anyone who’s ever been handed a glass of Tang under the guise that it was a glass of orange juice understands the subtle art of distinction between things that *seem* similar, but is definitely not the real deal. If you’re sipping on a cup of “of course we’re creating content” and wondering why it doesn’t taste like the results of a strategic content execution, this episode is for you. Priscilla McKinney, host and CEO of Little Bird Marketing sees you wasting your time with random acts of marketing and thinks you should stop. She makes the case for what a real B2B content marketing strategy actually requires. McKinney brings the full weight of her experience working with B2B companies to break down why most content efforts stall before they ever gain real traction. The problem is not a lack of effort. Companies post, publish, and produce and still find themselves disconnected from actual business results. Posting frequency does not fix a foundational crack, and buyer personas gathering dust in a drawer are a symptom of a much bigger strategic failure hiding in plain sight. "Nobody wants to hang around with someone who's trying to sell them stuff all the time," McKinney explains. "Trust compounds over time into these business relationships." The SOAR framework is on the table here, and McKinney makes a case for why most teams reach for tactics before they have earned the right to. A framework applied without the right foundation is just another good idea that never gets off the ground, and that is the uncomfortable truth this episode refuses to let you sidestep. Music written and performed by Leighton Cordell. Sponsors: Ever feel like your company is sitting on a goldmine of opportunities, but they keep slipping away? Most companies already have their next big win hiding in their database. Little Bird Marketing's Revenue Sprint is a proven system that works backward from your revenue goals to create a focused plan for building a sales pipeline and predictable growth. No massive budget required—just strategic execution that delivers measurable results. Ready to turn missed opportunities into new wins? Click here and build a predictable pipeline for sustainable growth. Ever feel like your marketing plan is just... meh? You've got the pieces, but are they really working together? We often find that even when companies are doing the right things, they may not be doing them in the right order. The results are, well, no results. Curious how you can effectively evaluate your marketing efforts? Want clarity on your next best strategic move? Take our Marketing Assessment Quiz and in just minutes, discover exactly where you stand – and where you could be going. Click here and take the quiz today and don’t leave success to chance.
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