Abstract Essay, in its fifth season, features Nikki Lindgren Pennock, Digital Agency Founder and Managing Partner, as a compelling guest who brings strategic depth and reflective insight to the conversation. In this episode, the discussion explores the intersection of digital leadership, creativity, and purpose, examining how thoughtful agency building, ethical decision-making, and long-term vision shape meaningful impact in an increasingly digital world. Through lived experience and professional perspective, Nikki shares how leadership in the digital space extends beyond metrics and campaigns, touching on identity, adaptability, and the responsibility of guiding teams and brands with intention, making this episode both intellectually engaging and practically relevant for listeners navigating modern business and digital transformation.
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Abstract Essay, in its fifth season, features Nikki Lindgren Pennock, Digital Agency Founder and Managing Partner, as a compelling guest who brings strategic depth and reflective insight to the conversation. In this episode, the discussion explores the intersection of digital leadership, creativity, and purpose, examining how thoughtful agency building, ethical decision-making, and long-term vision shape meaningful impact in an increasingly digital world. Through lived experience and professional perspective, Nikki shares how leadership in the digital space extends beyond metrics and campaigns, touching on identity, adaptability, and the responsibility of guiding teams and brands with intention, making this episode both intellectually engaging and practically relevant for listeners navigating modern business and digital transformation.
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Nikki Lindgren
Nikki Lindgren - Pennock Digital Agency Founder & Managing Partner
Nikki Lindgren is deeply passionate about the intersection of style, self-expression, and wellness rituals, embarking on an exhilarating journey in e-commerce.
Commencing her career at Cost Plus World Market, Nikki spearheaded e-commerce marketing strategies, achieving an impressive $500,000 in revenue during the launch month.
In the agency realm at Delivery Agent, Nikki expanded the growth team from 3 to 12 members, overseeing 45 clients, including esteemed entertainment brands like Rolling Stores, NY Knicks, HBO's Game of Thrones, FOX's New Girl, Jessica Simpson, Rachel Ray, Ben Sherman, and others. The agency experienced tenfold growth during her tenure.
Venturing in-house at KiwiCo, Nikki led Performance Marketing, achieving remarkable revenue growth and propelling the company to its first $1M and $10M months.
Driven by an entrepreneurial spirit, Nikki founded Pennock, a dream agency specializing in paid media and ad buying for beauty and lifestyle brands. Collaborating with 53 brands over 4 years, she is dedicated to empowering e-commerce brands and continuing to make a meaningful impact in the digital commerce landscape.
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