How do you take a family-owned body shop from a 3.0-star Google rating with just 11 reviews to nearly 400 reviews and a 4.9-star reputation?

In this episode of the Auto Shop Marketing Pros Podcast, James Griffin sits down with Omar Ibraheem of Babylon Body Shop in Columbus, Ohio to talk about how he's helping grow the collision repair business his father started in 2010.

Omar shares how Babylon Body Shop transformed its online reputation, why customer communication has been critical to its success, and how the shop uses Google and Facebook advertising to grow beyond organic traffic.

James and Omar also discuss:

• Going from 11 Google reviews to nearly 400
• Building a 4.9-star online reputation
• Why Babylon updates customers at least twice a week
• Using Google and Facebook Ads to grow a body shop
• Why organic marketing eventually hits a ceiling
• Building systems and SOPs before generating more leads
• Creating a culture that attracts and retains good employees
• Building a business that doesn't depend on one person
• Omar's vision for scaling the family business
• The story of his father and the legacy behind Babylon Body Shop

Omar sums up his approach to growth perfectly:

“Build your reputation. Get the attention. And have a system in place to handle the attention.”

About Babylon Body Shop:Babylon Body Shop is a family-operated collision repair shop in Columbus, Ohio, specializing in collision repair, structural and frame work, paint, and cosmetic repairs.

Visit them online at https://www.babylonbodyshop.com/

For auto body or collision service in Columbus, Ohio, call them at (380) 345-1163Want more calls, leads, and customers for your auto shop?

Auto Shop Marketing Pros helps auto repair shops, body shops, PDR companies, detailers, and other automotive businesses grow through online advertising and marketing systems.

Schedule an Auto Shop Strategy Session:
AutoShopMarketingPros.com/schedule

Learn more or book a free strategy session at: ⁠⁠⁠⁠⁠⁠⁠AutoShopMarketingPros.com⁠⁠⁠⁠⁠⁠⁠

Whether you're just starting or scaling, this talk is packed with actionable steps to help you reach more customers fast. Auto Shop Marketing Checklist. This is a 70 point marketing checklist that covers everything you need to review your online presence. ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Click here to get the checklist⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Just starting out your Auto service business or have limited resources for marketing Check out our Auto Shop Marketing Secrets Course. This course is based on our experience helping various auto shops including: auto body shops, auto repair shops, paintless dent repair, detailers, customs shops, and more. It has 49 step-by-step lessons and guides designed to help Auto Shops: Increase Your Shop’s Car Count, Get More Calls, More Quote Requests, More Customers. ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Click here⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠:

Schedule an Auto Shop Strategy Session to discuss how we can help your auto shop increase it's car count. This is a one-on-one session specifically for Auto Repair Shops, Auto Body Shops, Paintless Dent Repair Shops, Detailers, and Auto Customization shops. The goal is for you to generate more leads through more calls and more quote request, to ultimately drive more sales and profits. ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Click here to schedule now.⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Are you wondering why your auto shop isn't getting enough calls, estimates, or new customers?

In this July 2026 Auto Shop Growth Workshop, James Griffin, founder of Auto Shop Marketing Pros, walks through the marketing strategies that are helping successful auto shops increase car count in today's competitive market.

During this workshop you'll learn:

• How to use the Auto Shop Growth Calculator to determine your monthly car count goal

• How to calculate the number of leads, phone calls, and website visitors needed to reach your growth goals

• Why Google Ads continue to be one of the fastest ways to generate high-intent customers

• How Facebook & Instagram Ads complement Google Ads by building awareness before customers need your services

• Why your website alone won't generate customers without a consistent source of qualified traffic

• How AI and automated follow-up help convert more leads into paying customers

• Why tracking your cost per lead, close rate, and ROI is critical for long-term growth

Whether you own an auto repair shop, auto body & collision repair shop, paintless dent repair (PDR) business, detailing company, ceramic coating shop, or another automotive business, this workshop will help you build a marketing system designed to consistently increase car count.

Learn more or book a free strategy session at: ⁠⁠⁠⁠⁠⁠AutoShopMarketingPros.com⁠⁠⁠⁠⁠⁠

Whether you're just starting or scaling, this talk is packed with actionable steps to help you reach more customers fast. Auto Shop Marketing Checklist. This is a 70 point marketing checklist that covers everything you need to review your online presence. ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Click here to get the checklist⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Just starting out your Auto service business or have limited resources for marketing Check out our Auto Shop Marketing Secrets Course. This course is based on our experience helping various auto shops including: auto body shops, auto repair shops, paintless dent repair, detailers, customs shops, and more. It has 49 step-by-step lessons and guides designed to help Auto Shops: Increase Your Shop’s Car Count, Get More Calls, More Quote Requests, More Customers. ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Click here⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠:

Schedule an Auto Shop Strategy Session to discuss how we can help your auto shop increase it's car count. This is a one-on-one session specifically for Auto Repair Shops, Auto Body Shops, Paintless Dent Repair Shops, Detailers, and Auto Customization shops. The goal is for you to generate more leads through more calls and more quote request, to ultimately drive more sales and profits. ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Click here to schedule now.⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

This episode is the audio of a Veteran's Day speech given by James F. Griffin to Ozark High School in Ozark, Missouri on November 11, 2025.

Learn more or book a free strategy session at: ⁠⁠⁠⁠⁠⁠AutoShopMarketingPros.com⁠⁠⁠⁠⁠⁠

Whether you're just starting or scaling, this talk is packed with actionable steps to help you reach more customers fast. Auto Shop Marketing Checklist. This is a 70 point marketing checklist that covers everything you need to review your online presence. ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Click here to get the checklist⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Just starting out your Auto service business or have limited resources for marketing Check out our Auto Shop Marketing Secrets Course. This course is based on our experience helping various auto shops including: auto body shops, auto repair shops, paintless dent repair, detailers, customs shops, and more. It has 49 step-by-step lessons and guides designed to help Auto Shops: Increase Your Shop’s Car Count, Get More Calls, More Quote Requests, More Customers. ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Click here⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠:

Schedule an Auto Shop Strategy Session to discuss how we can help your auto shop increase it's car count. This is a one-on-one session specifically for Auto Repair Shops, Auto Body Shops, Paintless Dent Repair Shops, Detailers, and Auto Customization shops. The goal is for you to generate more leads through more calls and more quote request, to ultimately drive more sales and profits. ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Click here to schedule now.⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠