In this episode, Tony Rulli flips the script and interviews Charlotte about the real value of building authority as a business owner.

They dive into why starting a podcast can be a game-changer for consultants, coaches, and agency owners—especially those looking to grow without burning out.

Charlotte shares practical tips on leveraging existing relationships, batching content, and using podcasts to stay front of mind with clients and prospects.

They discuss the importance of consistency over perfection, how to repurpose podcast content across multiple platforms, and why visibility is crucial in today’s distracted world.

The conversation also covers common mistakes to avoid, the power of human connection in marketing, and actionable steps for launching your own authority platform.

Whether you’re considering a podcast, a book, or simply want to improve your marketing, this episode is packed with honest advice and inspiration to help you take the next step.

***AUTHORITY BUILDER***

Applications are open until Mar 10, 2026.

Apply here: https://kaffeen.co/authority-builder

In this special episode of the Authority Builder Podcast, Tony Ruilli of Intentional Spark flips the script and interviews Charlotte, founder of Kaffeen, about her Authority Builder programme and the art of building authority as a consultant, coach, or agency owner.

The conversation dives into the challenges of moving beyond referrals, overcoming imposter syndrome, and the emotional hurdles of stepping into an authority role.

Charlotte shares practical strategies for creating an “authority platform”—from hosting podcasts and writing books to leveraging existing content and sales call transcripts.

The episode also explores the importance of authenticity, vulnerability, and being genuinely helpful, rather than self-promotional or salesy. Listeners will gain actionable insights on how to start building authority in a way that feels ethical, approachable, and sustainable, with tips for repurposing content and developing a consistent marketing system.

Key topics include mindset shifts, content creation hacks, and the value of sharing expertise generously.

***AUTHORITY BUILDER***

Applications are open until Mar 10, 2026.

Apply here: https://kaffeen.co/authority-builder

Charlotte is joined by Patti Dayleg, MPH Leadership Coach and CEO of Malaya Solutions, to explore what care led leadership looks like when DEI is politicised, funding is uncertain, and mission driven teams are stretched thin.

Patti shares how leaders can stay grounded, connected, and effective while navigating fear, secondary trauma, and constant change across the nonprofit and social impact landscape.

They discuss why leadership stability matters, how burnout grows when people lose a sense of impact, and why evidence of outcomes helps leaders stay focused. Patti also breaks down her relationship led approach to business development, including why one email and one Instagram post reactivated her network, and what she would do if starting again from scratch.

Key topics covered
- DEI backlash and real world impact on nonprofits and communities
- Healing leadership, somatics, and staying grounded under pressure
- Leadership turnover, team protection, and organisational stability
- Defining success in mission based work versus growth driven models
- Funding shifts, coalition funding, and collaboration in philanthropy
- Relationship based business development without the online hustle

Links and resources
Podcast: https://malayasolutions.com/podcast
Email list: https://malayasolutions.com/email-opt-in

***AUTHORITY BUILDER***

Applications are open until Mar 10, 2026.

Apply here: https://kaffeen.co/authority-builder