In this episode, Charlotte Ellis Maldari welcomes Heather Hammell, renowned MFR coach, author, and podcaster, to discuss building authority and finding clients in the highly specialised field of myofascial release (MFR). Heather shares her journey from struggling MFR therapist to successful business coach, highlighting the importance of niching down, community-building, and charging what you’re worth.

Key topics include:
- What myofascial release is and how it differs from other therapies
- The global spread and training challenges of MFR
- The power and trade-offs of micro-niching
- Building authority through books, podcasts, and seminars
- Creative marketing strategies, including affiliate programmes and branded swag
- Overcoming mindset blocks, imposter syndrome, and the importance of modelling success
- Retention strategies and balancing mindset coaching with practical business advice

Heather’s story is a masterclass in leveraging expertise, community, and personal branding to create a thriving business in a niche market.

Find out more at

www.themfrcoach.com/foundation

https://themfrcoach.com/beyond-100k

https://themfrcoach.com/podcast/

https://themfrcoach.com/toolbox

www.themfrcoach.com/webinar (monthly free live trainings)

In this episode, Charlotte welcomes offer strategy coach Ceels Lockley to discuss the realities of agency life, imposter syndrome, and building offers that truly align with your expertise and values. Ceels shares her journey from agency leadership to mentoring female service providers, highlighting the challenges of pivoting careers, especially after starting a family.

Key topics include:
- The addictive nature of agency work and the turning points that lead to change
- How imposter syndrome manifests for creative service providers, especially around pricing and offers
- The “four seasons” of business and how to navigate the inevitable winters
- The three Ps: perfectionism, procrastination, and people-pleasing, and how they hold entrepreneurs back
- The impact of culture on money mindset and confidence, comparing UK and US perspectives
- Practical steps to overcome self-doubt, set boundaries, and recognise your own achievements

Ceels offers actionable advice for anyone struggling with self-worth in business, encouraging listeners to lean into their strengths and trust the cyclical nature of growth. Find Ceels at ceelslockley.co and on Instagram @ceels.lockley.

Links from Ceels:
Learn how to create the foundations of your offer ecosystem in my free training: https://ceelslockley.co/the-line-up
Design, refine and develop your offers inside my program, Dreamium: https://ceelslockley.co/dreamium
Work with me 1:1 on your offer strategy over 30 days: https://ceelslockley.co/main-event-experience

In this episode, Joel Derksen, founder of the agency Otherness, joins the Authority Builder Podcast to share his journey from freelancer to agency owner, operating between the Netherlands and the US. Joel discusses the evolution of Otherness, its focus on brand design, and why the agency thrives at the intersection of categories—where brands defy traditional industry boundaries.

Key topics include:
- The importance of strategy and creative partnership in brand building
- How Otherness helps clients embrace their authentic identity, often challenging category norms
- Case studies, including a semi-private jet service and a family-owned pie brand, illustrating how deep discovery and client self-awareness lead to standout branding
- The value of working with open-minded clients who trust the creative process
- Practical advice for freelancers transitioning to agency ownership, with an emphasis on financial discipline and automation

Joel’s insights offer a compelling look at how agencies can unlock client potential and create brands that truly stand apart.