Host Jayson Manship opens this episode of the Authentic and Agentic podcast with a look at how AI is already reshaping holiday shopping, from AI powered product discovery during Black Friday and Cyber Monday to the way his own company, Moonshot Games, used dynamic pricing, predictive inventory and a stronger product mix to beat last year’s results. He also talks about early signs of ads inside the ChatGPT Android app, new U.S. Patent and Trademark Office guidance that only humans can be listed as inventors, and growing questions around a federal AI initiative known as Project Genesis. After the news, Jayson sits down with Lou and Ty Gerig, the father son team behind strategic communications firm Sease Gerig in Fishers, Indiana. Lou shares candid memories from his time working closely with Jim Brady in the Reagan White House, including the day of the assassination attempt and what it taught him about crisis communication, trust and public service. Ty explains how their firm thinks about “friend raising,” media relations and thought leadership in a world of social media, influencers and AI, and why authentic relationships still sit at the center of effective communications. The conversation explores how leaders can lean into AI without losing their humanity, how to stay consistent across channels from email to LinkedIn to podcasts, and why PR firms are already thinking about generative engine optimization so their clients continue to show up in results. Jayson closes by inviting listeners to his YouTube channel for a tactical walkthrough of how he now aggregates AI news using tools like Perplexity and ChatGPT Pulse.
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2025/12/1657 分