Camye Mackey, EVP and Chief People, Diversity & Inclusion Officer for the Atlanta Hawks, joins Rob to talk about building culture inside one of the most community-connected brands in sports. From embedding inclusion into both workforce strategy and marketplace impact, to designing a "Talent Blueprint" that future-proofs the organization, Camye shares how HR can operate as a true business partner. The conversation explores generational diversity, AI adoption, workforce skill gaps, and why DEI remains a business imperative, not a buzzword. If you're thinking about how to architect a modern people strategy that reflects your community and scales with change, this episode offers a practical and inspiring roadmap.

• DEI Is a Business Imperative: Camye reframes diversity and inclusion as drivers of innovation and performance, not political talking points. Diverse perspectives fuel better decisions and stronger outcomes.
• Culture Must Be Lived, Not Framed: The Hawks operationalize values through behaviors (SMILE: Southern hospitality, Make a moment, Individuals matter, Listen & learn, Empowerment), turning principles into daily practice.
• HR Must Lead on Technology: AI and digital tools aren't side projects. HR is central to training, adoption, policy shifts, and workforce readiness.
• Workforce Planning Is Strategic: The "Talent Blueprint" approach connects business strategy to job design, compensation, competency development, and skill gap analysis.
• Generational Diversity Is Real: With five generations in the workplace, people strategy must flex to meet different needs and expectations.
• Curiosity Is Career Leverage: Camye's advice: stay close to the business, ask questions, be relentlessly curious, and position yourself as a solution partner.

Camye Mackey on LinkedIn

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A Soundbeam Studios Production