They’re made by the same company. So what’s the difference?

In this episode of The Steel CodCast, Anthony and Jon break down one of the most confusing comparisons in outdoor cooking: Artisan vs Alfresco grills.

At first glance, these products look nearly identical. They share manufacturing roots, similar designs, and even overlapping features. But this episode explains why that similarity is exactly what creates confusion on the sales floor.

The conversation dives into build philosophy, cooking performance, and positioning, but more importantly, how salespeople should actually frame the difference. Instead of treating this as a simple step-up conversation, they explain why this is really about two different types of customers and expectations.

They also unpack why manufacturers don’t always clearly differentiate products, and how that leaves the responsibility on the salesperson to guide the decision properly.

If you sell grills or are comparing Artisan vs Alfresco, this episode gives you a clear way to position them correctly and avoid the most common mistakes.

Who This Episode Is For

Appliance sales professionals, outdoor kitchen designers, and anyone comparing Artisan vs Alfresco grills.

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Chapters

0:00 Artisan vs Alfresco Setup

0:09 Why This Comparison Is Confusing

0:21 Same Company, Different Positioning

2:32 Build Philosophy Differences

4:12 Where Performance Actually Shows Up

5:41 What the Customer Will Notice

7:53 Who Each Grill Is For

9:28 Why This Gets Mispositioned on the Floor

10:39 Why Manufacturers Don’t Clarify This

11:40 Why Salespeople Must Create the Difference

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