Are your sales and marketing teams both focused on the same objectives?

If not, today's episode of our podcast can help with that! Today's guest, Gordon Ross from GR23 Marketing covers how to align your sales and marketing teams so they are pulling in the same direction.

Gordon is an expert in sales and marketing alignment and he covers four practical steps to get both teams working towards the same goals.

➡️ Collaborate - build a simple, consistent rhythm between sales and marketing for shared insights

➡️ Align - find out how to agree on what a good lead looks like, so both teams are measuring success in the same way.

➡️ Link - how to connect your systems and processes so that collaboration happens day to day

➡️ Measure - how to move beyond individual team metrics and track the numbers that show whether the business is actually growing.

Watch this episode and then take our quiz where you'll get bespoke advice from Gordon with implementable advice for you in your business.

Take our quiz here

Our podcast has been designed to bring you interesting and valuable conversations with experts who provide a wide range of services that you might need in your business. I want to spend time chatting to these experts because, honestly, during my 30 years in procurement, I really have not spend enough time valuing the expertise I've been surrounded by within our supply chain.

It's not just a conversation however. We've taken our chat a huge step further by creating a quiz that matches our chat which you can take and get a bespoke report for you with advice from our guest that you can implement immediately.

So, this podcast will give you a glimpse of their brilliance but with the hope that if our conversation gives you some insight into their expertise that you get in touch with our guest, seek out their support and resolve any issues you have in your business.

We're using our C-A-L-M acronym as the podcast is going to cover everything from sales and marketing, IT, professional services, property and FM, net zero, utilities, business support and HR so we'll have a wide variety of guests and topics to come.