What will the next generation of sports betting actually look like?

Everyone talks about AI, prediction markets, and new products. But what are operators actually preparing for? And where is player behaviour really heading?

We are at episode 66 of iGaming Real Talk. Our host Surya Palli caught up with Chris Nikolopoulos, Chief Commercial Officer at BETBY, to discuss the trends shaping the future of sports betting.

From why sportsbooks are now competing with TikTok and Telegram for attention, to the rise of micro-betting, prediction markets, and retention strategies for major sporting events, this conversation looks beyond today's headlines and into what's coming next.

We also explore how BETBY approaches marketing differently, including its partnership with Magnus Carlsen and why strategic thinking has become part of the company's identity.

• Why attention has become the biggest challenge for sportsbooks

• How operators should prepare for the next World Cup

• The rise of micro-betting and changing player behaviour

• Prediction markets and where they fit into the industry

• Why BETBY partnered with Magnus Carlsen

• What the future of sports betting products looks like

  
  

If you're building products, running a sportsbook, or simply curious about where the industry is heading, this episode is worth watching.

Subscribe for more conversations with the people building the future of iGaming.

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Brought to you by:

Kensho Media: https://www.kenshomedia.com/

Quantum Gaming: https://quantumgaming.com/