Are You Visible Online to Your Best Patients? The Practice Visibility Scorecard
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Are You Visible Online to Your Best Patients? The Practice Visibility Scorecard
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📊 Free for Practice Owners: Get custom insights showing exactly how patients find you online (or why they're not) → https://podiatry.marketing/report
In this episode of Podiatry Marketing, Jim McDannald, DPM, and Tyson Franklin discuss the gap between how podiatrists think they rank on Google and what patients actually see when searching terms like “podiatrist near me” from different locations.
They explain their free Practice Visibility Scorecard (available at podiatry.marketing), which includes a visibility map showing where a clinic appears in Google’s top results, a “share of local voice” metric, and a 100-point score across six categories: website, Google Business Profile, local rankings, reviews, content, and patient engagement. They also cover demographic overlays to identify higher-income areas suited to fee-for-service offerings and a competitor reality check that reveals who dominates local map visibility. Jim notes the report is manually reviewed and designed to provide actionable baseline data.
✉️ Contact: jim@podiatrygrowth.com