Welcome back to Energy Exchange Live with host Alane Paulley. In this episode, Alane kicks things off with a candid conversation about what it really takes to market a small PEMF business, from defining your target audience and using AI tools to save time, to why social media is the most powerful and affordable tool a practitioner has right now.Alane also pulls back the curtain on MagnaWave's manufacturing operations, explaining why having facilities in Kentucky, California, and Belgium is not a cause for concern but a sign of a company built to scale and serve customers without interruption.Then Sarah Totis, Community Manager at MagnaWave, joins the conversation to share real, actionable advice for practitioners at every level. Sarah breaks down how to set up a public business page, why posting consistently beats posting perfectly, how to use Canva and Meta Business Suite to plan content in advance, and the 80/20 rule that separates social media accounts that grow from ones that stall. You will also hear a practical walkthrough of the Marketing Message Builder, a free tool listeners can text to get sent directly to their phone.The episode closes with Alane sharing a bigger vision around proactive health and wellness, the case for doing the work before there is a problem, and what is coming at Magcon for both in-person and virtual attendees.This one is packed with practical value for anyone building a business in the wellness space.