Ansel Smolund: Couch View and Cycling Media's New Generation
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概要
Ansel Smolund and his Couchview creation are fast becoming one of cycling's premier media outlets. Bringing a new style, vibe, and personality, Ansel showcases what cycling can be if we imagine it in an updated fashion. From crazy edits on Instagram, to spontaneous interviews and volts on YouTube, Couchview challenges the norm, all in good, energetic ways.
I, Carter Lewis, chat with Ansel about his vision for the brand, building it into what it is now and where it can go, how the merch game is massively important in today's world, and the need and desire for brands to reach audiences in new, exciting, differentiating ways.
Ansel and this very show share a very similar vision for building the sport, growing bike racing worldwide, and enabling new riders to get into the sport. It's not about changing cycling, it's about altering the status quo to see change, push the sport in the right direction, and create something in the sport we can all be proud of.
Follow Ansel on Instagram @ansel.smo
Follow Couchview on Instagram @couchview.cc
Shop Couchview merch at https://couchview.cc