Logan Merrick is the co-founder of Willbound, a company helping founder-led businesses hire elite talent from the Philippines.

In this episode, we talk about why most offshore hiring fails, what founders get wrong about delegation, and how Logan rebuilt after burning out and publicly crashing his first company.

He shares the lessons from running a lean 7-figure e-commerce brand, how that led to building Willbound, and why the quality of your hires determines how fast, or how painfully, you scale.

Whether you're hiring your first operator or trying to build a remote team that actually works, this episode will help you rethink how you approach talent.

Topics We Cover:

• Why most founders approach hiring the wrong way

• The myth of cheap offshore labor

• How Logan accidentally started a recruiting company

• His public business failure and how he rebuilt

• What “buying back time” actually looks like

• How to identify and attract top 1% global talent

• Common mistakes founders make when building remote teams

• The mindset shift from chasing growth to building leverage

Logan:

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Willbound:

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Chapters:

00:00 – Intro

01:00 – How Logan built Willbound from solving his own hiring pain

05:00 – Why most offshore hiring fails

08:00 – What top talent in the Philippines actually looks like

12:00 – The recruiting system Logan built from scratch

16:00 – The biggest hiring mistake founders make

20:00 – Why Logan doesn’t chase hypergrowth anymore

24:00 – Lessons from scaling a 7-figure brand with a 10-hour workweek

28:00 – Burnout, ego, and rebuilding after public failure

33:00 – What motivates Logan now

37:00 – Building a personal brand after disappearing from the spotlight

41:00 – Tips for building a lean, high-performance remote team

47:00 – Why systems and great people matter more than hustle

52:00 – Advice for early-stage founders on hiring and delegation

58:00 – Byron and Logan reflect on audience-building and motivation

01:05:00 – Logan’s closing question for Byron

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In this episode, I sit down with Sam Winsbury, founder of Kurogo, a leading personal branding agency working with founders and CEOs. Sam shares how he built Kurogo from a solo freelancing gig into a 15-person team generating 30–50 inbound leads a month through content.

We cover:

• Why personal branding is still underrated in B2B

• How Sam landed his first clients and scaled his offer

• What positioning actually means, and why most founders skip it

• The pricing lessons that took Kurogo from £500 retainers to revenue-share deals

• Hiring mistakes, growth pains, and why a big team isn’t always better

• How he manages a fully remote team across 3 continents

• What’s next for personal branding: podcasts, newsletters, and real authority

• Behind the scenes of launching his new podcast, Success Clues

Whether you’re building an agency, growing your personal brand, or thinking about how to stay relevant as content gets more competitive, this episode is packed with practical insights.

Sam:

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Kurogo:

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Timestamps

00:00 – Intro

01:17 – What Kurogo does

02:03 – The story behind the name

03:11 – Why Sam skipped the 9-to-5

06:16 – From ghostwriting to full-service

08:38 – How his pricing strategy evolved

10:04 – When the business started taking off

11:17 – Early lessons from LinkedIn

13:37 – ROI from personal branding

15:13 – Downsizing, AI, and staying lean

16:40 – Building systems while scaling

19:13 – Learning from clients

21:43 – Remote culture & team dynamics

23:30 – Sam’s current role in the business

25:12 – Where personal branding is heading

27:18 – What’s still hard at this stage

29:28 – Sam’s personal content process

31:38 – Launching the Success Clues podcast

34:55 – Why I started my own podcast

38:02 – Owning your audience

39:51 – Hardest moment as a founder

42:25 – Identity shifts and self-belief

48:38 – What he’s building with Kurogo

50:01 – What he’d do differently

51:19 – Why most middle management is useless

52:14 – Final questions

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David Walsh is back on the pod, and this time, Limelight isn’t just an idea. It’s a fast-growing B2B creator marketplace that’s helping brands like HubSpot, Xero, and Webflow tap into niche creators for measurable growth.

In this episode, we dive into:

• Why cold outreach is dying — and what’s replacing it

• The power of niche creators in B2B marketing

• How Limelight is using AI and data to scale partnerships

• David’s no-BS approach to startup building

• Fundraising lessons from a second-time founder

• What most startups get wrong about product design

• The underrated skill every founder needs

David doesn’t hold back. If you're building a startup, scaling a brand, or rethinking how to do marketing in 2025, this one’s for you.

Connect with David:

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Limelight

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Subscribe for more conversations with founders who’ve been there, built that, and kept going.

New episodes every week.

Chapters

00:00 Introduction to Limelight's Growth

03:14 Building a Core Team

06:08 Strategic Shifts in Scaling

09:01 Hiring and Company Culture

11:47 Raising Capital and Investor Relations

15:00 Raising Capital: The Necessity and Strategy

17:49 Crafting the Perfect Investment Deck

20:52 The Importance of Speed in Product Development

23:55 Prioritizing Features: Aligning with Business Goals

27:06 Leveraging Influencers for Brand Growth

30:07 Measuring Campaign Success: Metrics That Matter

32:46 Navigating Challenges in B2B Marketing

35:56 Lessons Learned: The Entrepreneurial Journey

38:48 The Future of Business: Distribution and Brand Value

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