If you’re a founder who feels stuck in firefighting mode, a fractional COO/execution partner may be the fastest way to remove bottlenecks and scale with clarity.

In this episode of An Ounce of Prevention, host Rachal Reese sits down with Kate Heiken (Founder of Wayfinder Energy) to break down what execution really looks like when a company is growing, and how to tell when you’ve outgrown your current capacity.

You’ll learn the warning signs leaders miss (like delayed decisions, missing metrics, and rising miscommunications), why the COO role is often misunderstood, and how documenting processes + installing KPIs can de-risk your operations and build trust as you scale.

Time Stamps / Chapters:

00:00:00 — When founders feel “compression” and constant fire-fighting

00:01:00 — Show intro: “An Ounce of Prevention”

00:01:24 — Case law update: Illinois National v. Harman (overview)

00:02:20 — What “inadequate deal consideration” and “bump up” mean

00:03:17 — Delaware Supreme Court’s two-step analysis for the bump-up provision

00:04:27 — Why insurers failed to prove the settlement increased consideration

00:05:08 — Practical takeaway: draft settlements to fit policy coverage

00:05:51 — Guest intro: Kate Heiken, Wayfinder Energy

00:07:09 — Why great ideas fail: lack of disciplined execution

00:08:11 — Scaling analogy: when your capacity gets outgrown

00:10:15 — COO misconceptions + “execution partner” definition

00:11:27 — De-risking: repeatability, playbooks, and measurable operations

00:14:19 — Documentation as legal + financial risk reduction

00:17:18 — The founder inflection point: delayed decisions, missing metrics, miscommunications

00:19:01 — Fractional vs full-time COO: discipline without bloated overhead

00:21:23 — Wayfinder approach: diagnose bottlenecks + reverse-engineer the roadmap

00:24:07 — KPIs and celebrating wins through measurement

00:25:32 — Final framework: “performance = potential − interference”

00:26:12 — Closing thought: execution is a strategy that attracts capital

In this episode of An Ounce of Prevention, Rachel Reese sits down with Massiel Diez and Jamie Elrod, founders of Flipping the Barrel, for a candid conversation about influence, credibility, and redefining leadership in the energy industry.

What began with a simple introduction quickly evolved into one of the most recognized podcasts in oil and gas. Drawing from Massiel’s field experience and Jamie’s strategic industry background, the two built a platform that earned early access to high-profile CEOs and key decision-makers across the energy sector. Their success wasn’t accidental; it was intentional branding, thoughtful positioning, and a commitment to meaningful conversations in a traditionally conservative industry.

But the heart of this episode goes beyond podcast growth.

Rachel, Massiel, and Jamie dive into a persistent challenge in the energy space: the perception that women’s conferences lack substance or measurable return on investment. Too often, companies hesitate to sponsor or send female leaders to industry events, questioning the value beyond optics. That skepticism became fuel for action.

It’s what led to the creation of the Pursuing Greatness Conference, and later Representation Matters, events designed not as performative showcases, but as strategic, results-driven experiences that deliver leadership development, business growth, and real ROI. In this conversation, they challenge outdated assumptions about women in energy, discuss the business case for intentional representation, and explore how branding and credibility shape the future of the industry.

Before diving into the full conversation, Rachel delivers a caselaw and regulatory update on EPA’s Final Rule Granting Texas Primacy for Class VI Underground Injection Wells, a major development for carbon capture and storage (CCS) projects. She breaks down what it means for the EPA to grant Texas primacy, how permitting authority shifts to the Railroad Commission of Texas, and why this transition could significantly impact timelines, regulatory predictability, and overall project economics. With 45Q tax credits and large-scale CCS deployment on the line, this update underscores why Texas’ expanded authority over Class VI wells is a pivotal moment for the energy industry.

If you’re interested in oil and gas leadership, women in energy, industry conferences, branding strategy, and the evolving business case for representation in the energy sector, this episode offers a perspective you won’t hear everywhere else.

Integrity and ethical business practices aren’t “nice to have,” they’re a competitive advantage. In this episode of An Ounce of Prevention, host Rachel Reese sits down with Ella McDonald, founder of McDonald Land Services, to unpack the Cornerstones of Success: honesty, integrity, and ethical behavior, and what they look like in day-to-day decision-making.

Ella shares how growing up on a dairy farm taught her accountability early, how she pushed into land work in 1978 when she was told there were no women in the field, and the leadership standards she set as her company expanded into major U.S. basins serving oil, gas, renewables, and emerging energy sectors.

If you’re a founder, executive, manager, or service provider building a reputation-based business, this conversation is a practical reminder: you have to choose ethics every day, and your organization has to live it, not just say it.

Time Stamps / Chapters

00:00:01:04 Welcome to An Ounce of Prevention

00:00:25:17 Host intro + guest introduction (Ella McDonald)

00:01:31:06 The “cornerstones of success”: integrity, honesty, ethics

00:03:28:04 Starting in land work in 1978—“when pigs could fly”

00:05:15:21 Learning accuracy, then pushing into the field

00:06:18:01 Advocating for equal pay: from $35/day to $75/day

00:06:49:12 Why she started her own brokerage firm

00:08:48:06 The unethical kickback request—and walking away

00:12:32:23 How standards scale across a team and operations

00:14:11:21 Fair invoicing + defending work to clients

00:15:21:19 Growth across basins: Marcellus/Appalachia, Rockies, nationwide

00:18:24:18 Building a family legacy + team leaders carrying it forward

00:21:42:01 Lifetime achievement award + message to women leaders