Hale is the Director of Behavioral Science at Limetree. She has 15 years of experience applying behavioral science to help people thrive. Marrying academic knowledge with industry and applied research expertise, she has worked with dozens of clients in sectors from energy to healthcare to understand customers and design communications, marketing, products, and interventions that support positive behavior change. Hale received her PhD in Psychology from Columbia University, where she studied judgment and decision-making. She is the past President of the Society for Environmental, Conservation, and Population Psychology.

Hale lives in Portland, Oregon. When she’s not working, you can usually find her on a mountain or in the woods with her partner Jeff and their dog Rosie.

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Hunter Black is the Principal Behavioral Scientist of Coaching Innovation at BetterUp, a human transformation platform that helps people and organizations achieve peak performance through coaching, science, and technology. His work advances the science and practice of coaching by applying mixed-methods research and expertise in organizational behavior, leadership development, positive psychology, and behavior change to shape the future of effective coaching and organizational transformation.

Hunter's work spans original research on coaching effectiveness, AI-driven innovation, and evidence-based tools for professional coaches. He serves as a strategic thought partner on coach quality and operational excellence across BetterUp's global network. Previously, he led behavioral science teams that designed research-backed product experiences and assessment tools.

With his background in applied behavioral science, Hunter bridges theory and practice to help individuals, leaders, and organizations unlock their potential and thrive.

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This special episode brings together leading behavioral scientists—Jared Peterson, Steph Habif, Chloe Hamman, Teis Jorgensen, Eden Brownell, and host Matt Wallaert—for a candid discussion on the frameworks of behavioral science.

The conversation takes off from Jared’s original piece ranking Behavioral Science Frameworks, which later sparked debate and disagreement across the community on his LinkedIn Post. Together, the group unpacks what that moment revealed about our discipline: the power of frameworks and the strong opinions that surface when science meets practice.

From philosophy to application, this episode captures the passion, disagreement, and curiosity that drive the evolution of behavioral science.

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Heather is a dynamic founder, building teams that leverage the principles of psychology to make a business impact for global companies to increase customer acquisition, improve client satisfaction, and drive behavior change.

For over a decade, she has worked at the intersection of cognitive psychology, sociology, behavioral economics, and creativity to overcome barriers to change customer behavior.

She consults with investment firms like Cascade Partners and academic/industry partners like UT Center for Design, UT School of Architecture, Mayo Clinic, and Berkeley Center for the Built Environment.

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Natalie J. Hallinger is a behavior change strategist solving product, operations, and engagement problems in healthcare and environmental sustainability.

Psychology impacts everything that humans touch, so she mentors a slew of behavior change designers across several industries. Natalie is also a strategy advisor to early-stage tech startups and sustainability companies, such as Perpetual Reuse Systems. She is currently searching for excuses to break her 6 year absence from motorcycle trips to the mountains. Natalie welcomes listeners to reach out at HallingerLife.com or LinkedIn with questions, mentoring requests, and collaboration ideas!

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Scott Young is an independent advisor and educator whose expertise and passion lie in helping leaders and organizations to apply Behavioral Science effectively and ethically.

Scott was most recently Head of Private Sector at Behavioral Insights Team (BIT), Americas. Earlier, he was at BVA Nudge Consulting and spent 20+ years leading Perception Research Services, a global shopper insights agency. Today, Scott is an Advisor and guest lecturer at the London School of Economics (LSE), the University of Pennsylvania's MBDS program, and the University of Chicago Booth’s Executive Education program in Behavioral Economics. He's also a Board Member of BeScy, a non-profit dedicated to promoting applied behavioral science, where he hosts a monthly Practitioners Group.

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Dr. Wendel is an applied behavioral scientist who helps companies and organizations effectively use behavioral science for social good. His current company is sistemaFutura, which drives behavioral change to address complex business and social challenges. Before co-founding sistemaFutura, he led the behavioral science efforts at Morningstar, HelloWallet and Busara, developing and field-testing hundreds of interventions. He founded the international non-profit organization Bescy, and has authored three books on applied behavioral science, including Designing for Behavior Change, a textbook now in its second edition.

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KK Del Riego is an applied behavioral scientist, futurist and culture nerd currently leading a UX Research and innovation team at LinkedIn. Throughout her career, she has worn many hats across a mix of industries all over the world, tied together by one mission: designing smart, human-centered solutions for organizations doing meaningful work. Through her work across a diverse range of roles in the technology sector, KK has served as a passionate connector and enabler: bringing organizations closer to the needs of their customers, supporting new start-ups in their success, and developing meaningful digital products. She holds an MSc in Behavioral Science from the London School of Economics and a BA in Anthropology from the University of Southern California, and teaches entrepreneurship and behavioral design classes at educational institutions across Latin America.

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