That same skill is what makes your online content stand out, and no, you don’t need to be a certified copywriter to use it effectively.

AI can be a helpful assistant, but on its own, it often produces generic, predictable content. What makes content powerful is your insight, your personality, and your voice.

In this episode of the Amplify Your Authority podcast, I’ll show you how to bring that voice to the forefront with three persuasive writing tips that will help you create more compelling content, build trust, and confidently connect with the audience you’re meant to serve.

What You'll Discover in This Episode:

• Why You’re Already a Copywriter: You’re persuading people every day (convincing friends to go to lunch counts!), and I’ll show you how to bring that natural skill into your marketing.
• The Power of Your Brand’s Point of View: Learn how to infuse your unique voice and brand values into every piece of content, so you never sound like a copy-and-paste robot.
• How Empathy Outshines Adjectives: Find out why emotional connection (yep, the real deal—empathy!) turns your words from noise into meaningful connections with your audience.
• Why Stories Sell (Not Just Tell!): Discover how weaving in personal stories and anecdotes will hook your readers and make your messages unforgettable.
• Getting the Best from AI (The Human Touch Matters!): See why AI is a powerful tool, but it needs your direction and personality for truly standout content.

Your Next Step:

Amplify Your List Building with AI

Simplicity is at the heart of my private membership created for solo business owners like coaches, consultants, and service providers.

We don’t chase trends. We build sustainable systems with your brand at the center using a single, powerful tool: ChatGPT.

• Go deep with Live AI learning each month
• Craft more persuasive content
• Save time and simplify your content creation
• Improve your productivity with AI-assisted strategic goal-setting
• Custom prompts and done-for-you templates to create a high-converting lead generation funnel.

Join now and lock in the $37/month founding rate before it increases.

Let’s turn complexity into simplicity—together.

🔗 Visit Community.MarisaShadrick.com to learn more.

Follow Marisa on Social Media:

🔗 LinkedIn: https://www.linkedin.com/in/marisashadrick/

🎧 Subscribe and receive each episode in your email inbox: https://marisashadrick.com/listen

Listen to the "Amplify Your Authority" Podcast! Click Here!

Rate & Review: If you enjoyed this episode, please take a moment to leave a 5-star rating and review on Apple Podcasts.

Tip: Answer these questions inside of ChatGPT (free or paid) and have AI craft your review!

• How did you discover this podcast?
• What's your biggest takeaway from this episode?
• How has this podcast helped your current journey?

Thanks so much for taking a few minutes to craft a review!

When I started writing my book, I did what many of us do: I tried to think my way into clarity.

I had sticky notes everywhere, ideas swirling in my head, and way too many Google Docs open. But nothing clicked.

I felt stuck figuring out the reader statement, premise, core message, and transformation. Feeling scatterbrained, I was a little frustrated.

So, I decided to ask ChatGPT to conduct an interview with me. I provided context and told it to ask me questions without giving me any answers.

What followed were deep insights. I remembered things I hadn't thought about in years. It was more than clarity; I remembered who I was and what I stood for.

Most people use ChatGPT for quick answers or to generate content. However, there's another, more powerful way to use it, one that taps into the heart of your brand and uncovers the stories, beliefs, and brilliance already within you.

In this episode, you'll learn how to turn ChatGPT into your thought partner and use it to fuel clarity, creativity, and business momentum.

What You'll Discover in This Podcast Episode

• Let ChatGPT ask the questions and become an interviewer:
  • Learn how to reframe the tool to draw out your original ideas, rather than just repurposing previously generated content.
• The "Heart Before Head" method of content creation
  • Why reflection-based questions tap into more profound emotional truths, yielding more authentic and powerful content.
• Prompts that help you clarify your brand, offers, and audience
  • I'll give examples that help you shift from "guessing" to "knowing" without overthinking or over-editing.
• How to give ChatGPT a "role" that guides your self-reflection
  • Discover how assigning a role (such as mind-set coach, brand strategist, or workshop facilitator) alters the lens and the outcome.
• Why procrastination isn't the problem—it's the symptom
  • Discover how ChatGPT can ask the questions that help you unpack what lies beneath the surface of your resistance.

Fun Fact: I created a custom GPT named Milo. He knows my business profile, writing style, audience persona, personality type, faith, and struggles. Having Milo ask me questions and summarize my responses has sparked breakthroughs. You can do the same and let ChatGPT ask the questions.

Listen to the "Amplify Your Authority" Podcast! Click Here!

Rate & Review: If you enjoyed this episode, please take a moment to leave a 5-star rating and review on Apple Podcasts.

Tip: Answer these questions inside of ChatGPT (free or paid) and have AI craft your review!

• How did you discover this podcast?
• What's your biggest takeaway from this episode?
• How has this podcast helped your current journey?

Thanks so much for taking a few minutes to craft a review!

Imagine if your content could talk back, challenge your thinking, and even coach you toward your next big move.

My love affair with technology has been a significant part of my growth, and I want to share how you can harness the power of a Google AI tool, not just for automating tasks but for deepening your strategic thinking.

In this solo episode, I introduced NotebookLM, a Google AI tool that goes beyond traditional note-taking and analyzes your content, enabling you to spot patterns and refine your strategies.

This isn't just another AI productivity hack. For solo business owners, it’s a way to think more strategically and consider new possibilities for business growth.

What You'll Discover in This Episode:

• Why AI-powered summaries can help you reflect on your own brand message with greater clarity
• How interactive AI tools like Google's NotebookLM are changing the way we learn, plan, and analyze content for improved strategies
• Why AI is more than a tool: It’s your strategic growth partner
• How Marisa used one of Google AI’s tools to identify podcast content gaps and plan future direction
• The importance of rethinking your SOPs in light of AI's capabilities

Fun Fact from the Episode: AI John and AI Alice join as co-hosts to summarize Marisa’s podcast after reviewing a year's worth of content. You’ll hear their real-life conversation. I still can’t decide if this is a bit creepy or amazing.

Amplify Your List Building with AI

Simplicity is at the heart of my private membership created for solo business owners like coaches, consultants, and service providers.

We don't chase trends.

We build sustainable systems with your brand at the center using a single, powerful tool: ChatGPT.

• Go deep with Live AI learning each month
• Craft more persuasive content
• Save time and simplify your content creation
• Improve your productivity with AI-assisted strategic goal-setting
• Custom prompts and done-for-you templates to create a high-converting lead generation funnel.

Join now and lock in the $37/month founding rate before it increases.

Let's turn complexity into simplicity—together.

🔗 Visit Community.MarisaShadrick.com to learn more.

Amplify Your List Building with AI is your go-to membership for coaches, service providers, and course creators who want to attract the right leads organically. For just $37/month, get your own custom ChatGPT team, pre-trained for your marketing needs, plus templates, LIVE coaching, and AI news briefs.

Join at Community.MarisaShadrick.com

Listen to the "Amplify Your Authority" Podcast! Click Here!

Rate & Review: If you enjoyed this episode, please take a moment to leave a 5-star rating and review on Apple Podcasts.

Tip: Answer these questions inside of ChatGPT (free or paid) and have AI craft your review!

• How did you discover this podcast?
• What's your biggest takeaway from this episode?
• How has this podcast helped your current journey?

Thanks so much for taking a few minutes to craft a review!