Amazon Chief Brand Officer Jo Shoesmith on Leadership, AI & Creativity | Second Wind by AKA
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Amazon Chief Brand Officer Jo Shoesmith on Leadership, AI & Creativity | Second Wind by AKA
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What does it take to lead one of the world’s biggest brands?
Jo Shoesmith joins Kerrie Finch and Gully Flowers shortly after becoming Chief Brand Officer at Amazon to discuss leadership, AI, creativity, agency relationships, and why the best leaders never stop proving themselves.
From Amazon’s leadership principles to building trust, influencing at scale, and preparing for a future shaped by AI, this is a practical conversation for anyone leading creative teams, brands, or businesses.
In this episode:
- Becoming Amazon’s Chief Brand Officer
- Amazon’s approach to leadership and trust
- How AI is changing creative work
- Working with agencies more effectively
- Why great leaders prove themselves every day
- Building influence beyond the creative department
About Second Wind by AKA
Second Wind by AKA features candid conversations with the creative leaders, founders, CMOs, producers, and operators shaping modern marketing, business, and culture.
New episodes every other Tuesday.
https://hey-aka.com/second-wind