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  • The 5 Types of Charisma

    The 5 Types of Charisma
    2025/10/17
    Not all charisma looks the same. Learn the five types and how to use yours with intention — without turning it into performance. Last week, we split the atom between charisma and influence — how one gets you in the room, but the other moves it. This week, we go deeper. Because when someone calls a person “charismatic,” they rarely ask: what kind? Charisma isn’t a personality. It’s a lever — and there’s more than one way to pull it. In this episode, Amanda breaks down the five types of charisma that show up across industries and leaders — plus how to identify which one you naturally use, and when to switch gears. You’ll learn: The difference between High Conviction and Authentic charisma Why Disarming Humor works better than trying to be funny How Empathetic charisma drives influence one conversation at a time What makes Energetic charisma contagious (and what kills it) How to use charisma as a channel — not a mask 🕒 Timestamps:00:00 – Intro: Charisma vs Influence01:32 – The myth of “born charisma”02:40 – Type 1: High Conviction04:25 – Type 2: Authentic06:00 – Type 3: Disarming Humor07:40 – Type 4: Empathetic09:10 – Type 5: Energetic11:00 – How to use your charisma intentionally12:30 – The Unspoken Layer: From performance to power13:30 – Coming Next: The Trust Gap — Why Being Smart Isn’t Enough 📩 Subscribe to Amanda’s Playbook:https://www.amandarussell.co/newsletter/— for weekly strategy and insight drops. 📺 Watch the full video version:https://youtu.be/lTlVW3sfNTs?si=Q44hFDLrxePAFvGm 🧠 Read the full blog post:https://www.amandarussell.co/the-5-types-of-charisma-and-how-to-use-yours-without-losing-yourself/ 💬 Share this episode:Send it to someone who leads, teaches, or builds things. Learn more about your ad choices. Visit megaphone.fm/adchoices
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    7 分
  • Busy ≠ Successful: Why Reliability Wins Every Time

    Busy ≠ Successful: Why Reliability Wins Every Time
    2025/09/30
    We need to talk about the cult of “busy.” Because being “too slammed” to reply, treating your inbox like a graveyard, and ghosting deadlines doesn’t make you important. It makes you replaceable. Here’s the truth: busy ≠ successful. The people I bet on aren’t performing overwhelm — they’re the ones who follow through, keep their word, and close loops without making chaos everyone else’s problem. In this video, I break down: 📌 Why “busy” is the biggest liability in business 📌 The 48-hour rule that separates leaders from pretenders 📌 Why trust and consistency are the ultimate competitive advantage Your response patterns aren’t about your calendar. They’re about your character. If you want to build influence, don’t get busier. Get reliable. Because trust compounds faster than attention. And follow-through? That’s the real flex. Learn more about your ad choices. Visit megaphone.fm/adchoices
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    3 分
  • The Polo Lesson Every Brand Needs to Hear

    The Polo Lesson Every Brand Needs to Hear
    2025/09/30
    You can’t always buy your way into influence. This summer in Sotogrande, Spain — one of the world capitals of polo — I witnessed how brands engineer desire without a single ad, hashtag, or ticket link. The most talked-about spot at the Gold Cup wasn’t on the program, and you couldn’t find it online. From the outside? Just a plain white tent. From the inside? The only place everyone wanted to be. In this episode of Amanda’s Playbook, I break down: -How exclusivity fuels influence -Why the best experiences aren’t advertised — they’re whispered about -Multi-sensory branding that makes you remember a brand long after the event Brands that master this don’t just get attention — they become unforgettable. 🔔 Subscribe for more weekly episodes on marketing, influence, and building brands people can’t stop talking about. Learn more about your ad choices. Visit megaphone.fm/adchoices
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    4 分
  • The Word That Drives Me Crazy

    The Word That Drives Me Crazy
    2025/09/30
    The word influencer built my career — and now, I hate it. Here’s the truth: what most people call “influencer marketing” is just advertising in a social media costume. Follower counts. Engagement rates. Cost-per-post. None of that is real influence. Real influence is the ability to cause action. It’s awareness + ability. It’s Oprah’s Book Club sticker, Sequoia’s stamp, Michelin’s stars. The smartest brands don’t buy followers. They build proximity to trust. In this episode, I’ll break down the big misconception about influence, why brands are wasting millions chasing the wrong thing, and how to shift from transactions to relationship architecture. If you want to stop chasing metrics and start creating gravity, this one’s for you. Learn more about your ad choices. Visit megaphone.fm/adchoices
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    6 分
  • The 5 A.M. Lesson That Changed How I Think About Community

    The 5 A.M. Lesson That Changed How I Think About Community
    2025/09/30
    Community has become a buzzword. But you can’t swipe a credit card and call it connection. The strongest communities I’ve ever seen weren’t bought. They were built through shared effort, trust, and time. In this episode, I share the story of how a 5 a.m. cycling group changed the trajectory of my career—and why the same principle applies to any brand trying to cut through the noise. Learn more about your ad choices. Visit megaphone.fm/adchoices
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    8 分
  • How to Stay Everywhere… Even If You Stop Posting

    How to Stay Everywhere… Even If You Stop Posting
    2025/08/14
    Most brands think visibility comes from more content. The truth? It comes from better placement—being seen in the right ways, in the right places. In this episode of Amanda’s Playbook, I’m sharing 3 strategies to grow your reach without becoming a full-time creator: 1️⃣ Brand the Background – Turn your space into visual storytelling that naturally integrates your brand. 2️⃣ Incentivize Mentions – Reward the organic tags and shoutouts you’re already getting. 3️⃣ Co-Produce for Control – Collaborate with creators so your brand gets high-quality, on-message content—without you doing all the work. Forget trying to outpost your competitors. This is about out-positioning them—so your brand stays visible without burning out. Learn more about your ad choices. Visit megaphone.fm/adchoices
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    6 分
  • Why Content Isn’t the Strategy—and What Actually Moves the Needle

    Why Content Isn’t the Strategy—and What Actually Moves the Needle
    2025/08/07
    You don’t need to become a content creator. You just need a smarter way to show up. In this episode of Amanda’s Playbook, I’m flipping the script on what visibility really requires in 2025. If you’re exhausted by the content treadmill—and secretly allergic to hustle culture—this one's for you. Inside, you’ll learn: Why “just post more” is not a strategy—it’s a burnout spiral How to borrow visibility instead of building it from scratch The #1 reason most content isn’t converting 3 plug-and-play ways to turn your physical space into a content magnet (Yes, even if it’s a boring B2B office or that spare room in your house) You’ll walk away with tangible strategies to amplify your brand—without filming a single video, writing a single caption, or syncing to stock audio. 👇 Drop a comment or DM me a photo of your office space and I’ll help you brainstorm how to make it work for you. 🔔 Subscribe to Amanda’s Playbook for more brand strategies that feel less like rocket science and more like cheating on a test. Learn more about your ad choices. Visit megaphone.fm/adchoices
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    8 分
  • Why People Still Buy Rolexes (And Wait Years for a Birkin Bag)

    Why People Still Buy Rolexes (And Wait Years for a Birkin Bag)
    2025/08/07
    Rolex isn’t selling time. Hermès isn’t selling handbags. And De Beers? They turned shiny rocks into a ritual of forever. This episode is about how the world’s most iconic brands create desire—on purpose. Not through ads. Through identity engineering. You’ll see how: – Rolex broke $10B not by selling accuracy—but achievement – Hermès made waiting the luxury – De Beers scripted scarcity into “forever” These brands don’t just price high. They build meaning. They make you feel like you earned it. So if you're building something premium—ask yourself: What does owning it say about someone? And how do you make that message feel deserved? Because people don’t buy with their wallets. They buy with identity. — Amanda #AmandasPlaybook #InfluenceByDesign #BrandStrategy #LuxuryMarketing #StatusSignals #Rolex #Hermès #birkinbag #DeBeers #PsychologyOfDesire #MarketingThatMoves Learn more about your ad choices. Visit megaphone.fm/adchoices
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    5 分