How do you turn a creative idea into a real business?
How do you start a creative business?
How do you build a brand in fashion or music culture?
What can moving to another country teach you about yourself?
This episode Lily chats through her journey that started with creating Brainchild festival during uni and has now ultimately led her to starting her own business: Hyfae. Hyfae is a Shop and Magazine celebrating club culture through limited edition pieces by independent designers and real stories from the rave community. We also discuss how moving to another country teaches you about yourself, the tools that have helped us stay sane so far, and much more ;)Lily started Hyfae because while clubs and festivals are some of the most creative spaces for fashion, she couldn't find a single well-curated platform celebrating this. She curates independent designers creating beautiful pieces that capture the energy of the club scene, while the Magazine documents the music, people, and subcultures that make club culture so special.
We talk about:
✨ Starting a business in the creative industry
✨ Building a brand around club and rave culture
✨ Supporting independent designers
✨ Moving abroad and finding yourself
✨ Tools for staying grounded while building something newCheck out Hyfae here:https://www.hyfae.com/
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