In this episode of A Drop in the Ocean, I sit down with Alyx Elliott - senior campaign strategist, former campaign leader at organisations including Oceana, World Animal Protection and multiple global charities - to explore what it really takes to create campaigns that drive meaningful change.

With more than 20 years in campaigning, Alyx has led teams tackling everything from overfishing, ghost gear and bottom trawling to oil and gas, animal welfare, and public policy. Today, she helps organisations pressure-test their campaign strategies, remove barriers, and build campaigns that are actually fit for purpose.

In this conversation we dive into:

👉 Why most campaigns lose focus before real change happens
👉 The power of insights - not just data, but truly understanding people
👉 Why strategy needs constant review, not a once-a-year workshop
👉 The uncomfortable truth about coalition-building and brand ego
👉 Why winning a policy isn’t enough if nobody measures real-world impact
👉 How campaign leaders can stay focused, resilient, and relentless

This is a brilliant conversation for campaigners, charity leaders, marketers, communicators, and anyone trying to create change in a noisy world.

Because real campaigns don’t just make noise.
They move people, systems, and policy.

🎙 Listen now.

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🌊 A Drop in the Ocean is hosted by Stu Davies – Ocean-Caring Digital Strategist.
We amplify the voices of people and organisations working to protect our blue planet through smarter storytelling and strategy.

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💬 Have a story to tell or a challenge you’re trying to work through for Stu to discuss? Contact: stu-davies.com/amplify-your-impact/

📥 Want to build a sharper, more resilient digital marketing strategy for your ocean-focused organisation? Download the Ocean Impact Blueprint and start amplifying your message today: stu-davies.com/ocean-impact-blueprint/

🔗 Follow Stu on @stu-daviesuk.bsky.social‬ and linkedin.com/in/studaviesuk/
🎙️ Produced by Joel Roberts Can-b Media https://can-b.co.uk/
🎨 Artwork by @aslicreates
🎵 Theme music by Mark July