Live from LTK Con 2025, Amber Venz Box sits down with Allison Ellsworth, Co-Founder of poppi. What started as Mother Beverage in 2018, named for the raw apple cider vinegar at its core, was rebranded to poppi after a Shark Tank debut that same year. Fast forward, poppi has become one of the fastest-growing soda brands in the U.S. Amber and Allison unpack the journey of building the brand, moving at the speed of culture and how a social-first, creator-led strategy can redefine an industry.

WE DISCUSS:

• 00:00 - Introduction to the Journey of poppi
• 02:30 - The Founding Story of poppi
• 05:19 - Branding and Rebranding: From Mother to poppi
• 08:22 - Understanding the Market and Consumer
• 11:17 - Navigating the Digital Landscape and TikTok
• 14:09 - The Power of Creator-Led Marketing
• 16:58 - Cultural Relevance and Marketing Strategies
• 19:35 - The Impact of Shark Tank and Strategic Investments
• 22:38 - Scaling the Business: Lessons Learned
• 25:14 - The Importance of Passion and Community

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