How do you turn a life-altering diagnosis into a life-affirming mission? In this deeply inspiring episode, Kenny Perkins speaks with Elissa, the powerhouse behind WeGotThis.org, who’s redefining what it means to live and thrive with stage 4 breast cancer.

Diagnosed just after her daughter’s first birthday, Elissa shares how she found meaning in the chaos, leaned into community, and built a nonprofit to help others ask for and receive the help they need during cancer. Whether you’re a caregiver, patient, or someone navigating your own hard season, this is a must-listen.

Key topics discussed:

• Navigating diagnosis during early motherhood and the pandemic
• Creating WeGotThis.org: A registry for cancer patients to ask for real help
• Redefining creativity, career, and identity in the face of cancer
• Mental health, chemo fatigue, and choosing treatment that prioritizes quality of life
• Supporting young children through a parent’s diagnosis
• Marriage, caregiving, and keeping connection alive in hard times
• Date nights, Air Force 1s, and Lego bouquets—her feel-good rituals
• Why prioritizing living is just as important as surviving

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What does it take to create a nonprofit that moves fast, funds faster, and makes real impact? In this powerful episode, Kenny Perkins dives into the story of Kure It, a boutique nonprofit based in California that’s transforming cancer support especially for underfunded cancers and underserved communities.

Joined by Brooke, Kerri, and Courtney, the women leading Kure It’s mission you’ll hear how this small but mighty team continues the legacy of founder Barry Hoeven, who battled kidney cancer for 18 years before passing the torch.

From clinical trials to pickleball fundraisers, from million-dollar endowments to helping strangers find life-saving treatments, this episode reveals how focused compassion and community can change lives.

Whether you’re navigating cancer or seeking ways to make a difference, this episode offers clarity, inspiration, and real-world action.

• • How one man’s 18-year cancer battle created a ripple effect of hope
  • Why Kure It only funds underfunded cancers like pancreatic, liver, and prostate
  • How the RoundUp for Research program generates $600K+ in passive income
  • What makes Kure It a "boutique nonprofit"—and why that matters
  • Behind-the-scenes of approving clinical trial funding
  • The work of the Women’s Guild: building community, fundraising, and fun
  • Supporting underserved communities with screenings and outreach
  • Why 100% of public donations go directly to research and patient support

• How Kure It is preparing for the future: AI, prevention, and global partnerships

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What happens when a music executive’s precision meets a life-changing diagnosis? In this candid episode of All Talk Oncology, Kenny Perkins sits down with Mathew Knowles—music executive, author of The DNA of Achievers, and male breast cancer survivor. A tiny sign on a white T-shirt (nipple discharge) led Mathew to insist on a mammogram, a Stage 1A diagnosis, surgery, and the discovery of a BRCA2 variant. Drawing on his 20-year background in medical imaging, he breaks down early detection, building a winning care team, and why he now lives by quarterly labs, therapy, movement, and joy. From COVID-era anxiety to laughter-filled nights with his wife, Mathew shares the mindset shifts and habits that helped him rebuild a life he loves—one mindful walk and measured plate at a time.

• Men get breast cancer: the overlooked red flags (nipple discharge) and why Mathew demanded a mammogram
• BRCA2 explained: risk implications for men (melanoma, pancreatic, prostate, male breast cancer) and for women (breast, gynecologic)
• Diagnosed at Stage 1A: survival odds, surgery, and five years on Tamoxifen
• From isolation to a care team: oncologist, therapist, spiritual support—and why isolation increases risk
• COVID anxiety & mental health: therapy to confront fear of dying and regain balance
• Diet, weight loss (~40 lbs), and daily 2-mile brisk walks—“cancer loves obesity”
• Portion control and practical nutrition: measuring plates, lighter foods, consistent habits
• Quarterly labs for peace of mind (not just annual checkups); self-advocacy with your clinicians
• “Look out the window”: stillness, nature, laughter, and marriage strengthened through survivorship
• Family history & genetics: why genetic testing + knowing your lineage should start early

Men’s health advocacy: PSA tests, breaking cultural conditioning, and getting over outdated fears

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