What if you could multiply the value of your business without adding a single dollar of new revenue?

In this episode of Show Your Value, Lee Benson sits down with Alex Osterwalder, the mind behind the Business Model Canvas and one of the most influential business thinkers alive, to unpack the part of business most leaders quietly ignore: the business model itself.

Alex explains why the best companies reinvent their business model constantly instead of treating it as a one-time startup decision, and why the kind of revenue you earn matters far more than the amount. Variable revenue tends to be worth two to three times EBITDA. Fixed, locked-in revenue can be worth around twenty times. Lee brings the lived proof, sharing how predictable long-term contracts helped his aerospace business exit at a 21.6x multiple when seven or eight would've been a strong result in that space.

Along the way, they get into:

• How to spot a business model that's quietly dying before it's too late
• The "better revenues" framework, and how to shift income from variable to predictable to fixed
• Why most sophisticated leadership teams can't answer three simple questions about their own business
• The difference between managerial and entrepreneurial CEOs, and why it decides who actually innovates
• The three-part health check that reveals whether a company can innovate at all
• Why "condemning your teams to succeed" kills the bold bets that matter most
• How emotional maturity across a team turns into real business velocity

This is a conversation about the fundamentals that create enterprise value, and the discipline it takes to keep them alive as a company grows.

Learn more about Alex's work at strategyzer.com.

For more free videos, tools, and resources about the MIND Methodology go to https://etw.com/