Reputation & Crisis Management: Owning the Narrative, Social Media Scandals, and Cyberattacks (with Alex Moore)We welcome returning guest Alex Moore, a crisis communications expert, to discuss reputation management through recent public scandals and corporate crises. They use examples including a viral Coldplay “caught in the act” incident, Prince Andrew’s BBC interview and the resignation of his press secretary, and tactics like “dead cat” distraction, “burying bad news,” and SEO “shunting.” Alex emphasizes that silence creates a vacuum for gossip, and advises getting on the front foot: acknowledge issues, avoid repeating negatives, reframe toward strengths, and be clear on a consistent narrative grounded in values. They contrast crises you can prepare for versus sudden media deadlines, discuss communicating bad financial results, and note how mishandling often becomes the bigger problem. They also cover social media’s speed, fragile trust, AI deepfakes, and praise Marks & Spencer’s disciplined response to a major cyberattack.00:00 Welcome Back Intro01:00 Coldplay Kiss Scandal02:12 Silence Versus Response05:21 Prince Andrew Interview09:13 Online Reputation Tactics12:57 Handling Bad Reviews13:27 Crisis Types And Prep17:19 Explaining A Bad Year23:07 Reputation Value And Shields26:13 Data Breach Owning Narrative29:17 Media Questions Discipline30:39 Sports Press Lessons31:43 Ashes Accountability Debate34:59 Learning From Mistakes35:40 Truth in Social Media38:48 AI and Deepfake Fears39:55 Consistency Builds Trust42:33 Staying in Your Lane43:51 M&S Cyberattack Response46:27 Pragmatic Crisis Playbook49:49 Emotion First Messaging57:27 When Handling Becomes Scandal58:52 Politics Raises the Stakes01:03:08 Preparation and Reputation Bank01:06:12 Gritstone Strategy Origins01:08:05 Closing Banter and ThanksEditing for Manchester SEO