In this episode, Alex peels back the curtain on how he helped GoDaddy scale its global reach to 6 million people and reduce external job board spending by a massive 83%—all by turning everyday teammates into organic brand advocates. We move past surface-level marketing talk to give you the exact framework you need to build an authentic, lived culture that naturally attracts elite talent. Whether you are an HR executive looking to stretch your budget, a founder trying to scale a global team, or an employer brand practitioner wanting to level up your digital strategy, this conversation is packed with real-world, actionable data. Connect with Alex Her on LinkedIn: www.linkedin.com/in/alexherTimecodes:00:00 — Introduction and guest welcome00:48 — Trends shaping employer branding05:44 — Stop / Start / Continue for employer branding in 202708:44 — Employer advocacy and the shift to GEO / LLM visibility13:14 — AI in recruitment and employer brand risk17:24 — Storytelling across a global organization22:37 — Internal employer branding and retention25:16 — Top 3 tips for employer branding in 2026–2027Subscribe to Happy@Work for more insights on building a workplace that people genuinely love.#EmployerBranding #TalentAcquisition #EmployeeAdvocacy #RecruitmentMarketing #HRStrategy #FutureOfWork #HappyAtWork #AlexHer