Akvile DeFazio has been in paid media eighteen years. Twelve of those running her own agency, AKvertise. This one's a good one if you're still running your accounts the old way.

She and Jeremy get into why hyper-segmenting campaigns doesn't work anymore. Facebook groups everything together now. So even your cold and warm audiences end up in the same campaign. Broad targeting and letting the algorithm sort it out is winning, not manual targeting.

They also cover tracking (pixel plus Conversions API, and why people still skip it), synthetic UGC and the "uncanny valley" problem with AI-generated creative, why Meta should come before Google for most SMEs, and the rise of Filipino talent in paid media over the last decade.

Akvile also talks about Social Ad AKademy, the community she built for people who want a career in paid social, not just business owners dabbling in it.

If you want to learn more about her and her work in paid social, check out:
LinkedIn ➡️ https://www.linkedin.com/in/akdefazio/
Her agency, AKvertise ➡️ https://akvertise.com
Social Ad AKademy ➡️ https://akviledefazio.com/social-ad-akademy/

Learn more about Jeremy Yang on LinkedIn ➡️ https://www.linkedin.com/in/jeremy-yang/

Listen to our podcast, Marketing for SMEs ➡️ https://pod.link/aHR0cHM6Ly9hcGkucml2ZXJzaWRlLmNvbS9ob3N0aW5nL2RmaGQ4QlltLnJzcw

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