In this episode, host Max Bernstein talks with Alessandro Viola, a classically trained percussionist turned low-code systems architect at Warner Classics. Alessandro shares his unique journey from growing up immersed in classical music to building internal software systems that are transforming the way classical record labels operate.

He offers a rare look behind the curtain of the classical music industry, discussing how rights management and marketing works in the Classics genre. The conversation also dives deep into the no-code/low-code world, comparing tools like Notion and Airtable, and exploring how tech-savvy creatives can build impactful tools within their companies, often without writing a single line of code.

Key Takeaways:

1. How Alessandro transitioned from performer to tech lead at a major label
2. What it means to manage 400+ years of music in the modern recording industry
3. The role of classical music in today’s streaming and performance landscape
4. How Airtable and Notion stack up for internal system building and knowledge management
5. Why low-code tools are becoming essential infrastructure across creative industries

Key Timestamps:

00:00 - Introduction to Alessandro Viola

03:30 - Ownership and public domain of classical music catalogs

09:00 - Classical music and pop music crossovers (Rosalía)

13:00 - The future of classical music and modern trends

17:26 - Building tools with Airtable and no-code platforms at Warner

32:36 - setting-up tools with extra functionalities

45:00 - Closing thoughts on the future of low-code/no-code tools like notion and airtable

Follow our guest, Alessandro Viola:

1. Alessandro’s LinkedIn: https://www.linkedin.com/in/ale-viola/
2. Warner Music Group’s LinkedIn: https://www.linkedin.com/company/warner-music-group/
3. Warner Music Group Website: https://www.wmg.com/

Follow the Host Max Bernstein:

1. LinkedIn: https://www.linkedin.com/in/mberns01/
2. X: https://x.com/relationlco

Follow RELATIONL:

1. Website: https://www.relationl.co/
2. LinkedIn: https://www.linkedin.com/company/relationl/