Luxury isn't defined by the price of the home, it's defined by the experience.

James Dwiggins sits down with Ricardo Rodriguez, Principal of Ricardo Rodriguez & Associates with Coldwell Banker and the #1 large team in New England, to discuss what truly separates luxury agents from everyone else. Ricardo shares his incredible journey from arriving in Boston with just $25 and little English to becoming one of the most respected luxury real estate professionals in the country. They also dive into private listings, consumer experience, the future of the MLS, and why exceptional service should never depend on price point.

Connect with Ricardo on LinkedIn - Facebook - Instagram (Boston) - Instagram (New England) and online at ricardohome.com.

Also, check out his Tequila Chats podcast on YouTube.

The industry is evolving. The question is: will your business evolve with it?

Join us at Zillow Unlock 2026 and be part of the conversation shaping what comes next.

Register today at unlockconference.com and use code REIU20 for 20% off your ticket*.

*Code can be used on all full priced passes leading up to the event and cannot be combined with any other discounts.

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The views and opinions expressed on Real Estate Insiders Unfiltered are those of the hosts and guests in their personal capacities and do not necessarily reflect the views or positions of AGNT, Inc., eXp Realty, LLC, NextHome, Inc., or any of their respective affiliates, subsidiaries, officers, or directors.