In Episode 5, Advertising in the Age of AI, Joe Marckx joins the show to unpack how artificial intelligence is reshaping modern advertising. He explores how platforms like Meta and Google are moving toward AI-driven, self-service ad creation—removing many of the traditional touchpoints where strategists, creators, and media buyers once played a central role.

The conversation dives into the tension between technology and human creativity as algorithms increasingly handle tasks like creative testing, optimization, and even ad generation. Joe breaks down what this shift means for marketers today, including the growing devaluation of human creativity and the push for advertisers to simply upload content and let AI take over.

Joe also shares where human insight still matters and how strategists can evolve as AI continues to influence the industry. This episode offers a clear look at the future of digital marketing and what it takes to stay relevant in an AI-driven landscape.

In this episode of Agency Download, host James sits down with Kevin Willard, founder of Assembly Entertainment, to explore the future of brand storytelling. Kevin shares why traditional advertising is losing its impact and how brands can engage audiences by creating content people actually want to experience.

From building authentic brand culture to using entertainment as a growth strategy, Kevin breaks down how storytelling drives loyalty, captures attention, and transforms consumers into true fans. They also discuss the role of AI in marketing, balancing short-term sales with long-term narrative, and why brands need to think like media companies in today’s content-driven world.

Whether you’re a marketer, brand builder, or creative professional, this episode is packed with insights on turning your brand into a story people choose to follow.

In this episode, Evan Brown shares his remarkable 45-year journey through the advertising world. As founder of Atlatl Media, he reveals transformative insights into media strategy. His story illuminates the art of navigating an ever-changing industry landscape.

Evan unpacks the seismic shifts that have reshaped media buying and consumer connections. He challenges listeners to embrace change and understand deep consumer behaviors. Strategic thinking and adaptability emerge as crucial keys to marketing success.

Prepare to be inspired by a narrative that transforms challenges into opportunities and proves that true marketing excellence is an art of continuous reinvention.