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  • From Fandoms to Global Franchises: Inside the Americanization of Sport with Canvas Worldwide’s Paul Woolmington

    From Fandoms to Global Franchises: Inside the Americanization of Sport with Canvas Worldwide’s Paul Woolmington
    2025/05/05
    This episode of Agency Alchemy features a wide-ranging and eye-opening conversation with Paul Woolmington, CEO of Canvas Worldwide. As the agency celebrates its 10th anniversary, Woolmington dives deep into the evolving media landscape where sports, culture, and technology collide. From the global growth of women’s sports to the streaming revolution reshaping fan access, Woolmington shares […]
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    42 分
  • AI, Creativity, and the Future of Agencies: Fergus Dyer-Smith on Navigating a Changing Industry

    AI, Creativity, and the Future of Agencies: Fergus Dyer-Smith on Navigating a Changing Industry
    2025/03/03
    The rise of AI is reshaping the creative industry—so where does that leave agencies, content creators, and marketers? In this episode of Agency Alchemy, Fergus Dyer-Smith, CEO of Wooshii, dives into the evolving role of AI in creative workflows, the future of video content, and how agencies can stay ahead in an increasingly automated world. […]
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    21 分
  • Pitch Perfect: Richard Robinson on Why 2025 Is the Year of Bold Marketing Moves

    Pitch Perfect: Richard Robinson on Why 2025 Is the Year of Bold Marketing Moves
    2025/02/13
    In this episode of Agency Alchemy, we sit down with Richard Robinson, Executive Director of Ingenuity+, to unpack the evolving landscape of brand-agency relationships. With UK marketing budgets surpassing £40 billion and digital ad spend hitting new highs, agencies and brands must be “Pitch Perfect” to stay ahead. Richard shares insights on why 2025 will […]
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    23 分
  • Mastering the Art and Science of Content: Chris Pearce on Leadership, AI, and Agency Evolution

    Mastering the Art and Science of Content: Chris Pearce on Leadership, AI, and Agency Evolution
    2025/02/05
    In this debut episode of Agency Alchemy, Chris Pearce, Managing Director at Green Park, takes us on a journey through his dynamic career in advertising, from jumping ship from banking to leading global agencies. He shares insights on balancing creativity and data, navigating different ownership structures, and fostering a culture of optimism in agencies. Plus, […]
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    29 分