Affiliates vs Operators? The Real Problem Nobody Talks About
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Why do operators lose up to 70% of their players in the first month?
In episode 60 of iGaming Real Talk, our host Surya Palli is with Shahar Attias, CEO of Hybrid Interaction, to talk about one of the biggest challenges in iGaming: retention.
The conversation goes beyond CRM tools.
Shahar explains why operators and affiliates often blame each other, how that hurts both sides, and what needs to change if the industry wants to improve player lifetime value.
They also discuss how real-time CRM, crypto casinos, and streamers are changing the affiliate landscape.
In this episode:
- Why operators lose most players in the first month
- The toxic relationship between operators and affiliates
- Why real-time CRM is no longer optional
- CPA vs Rev Share: what's changing?
- How affiliates can help improve retention
- Are streamers replacing traditional affiliates?
- How player behaviour changes across different traffic sources
- Why communication matters more than ever
If you're an operator, affiliate, CRM manager, or marketer in iGaming, this episode offers practical insights into where retention is breaking down and how to fix it.
Guest: Shahar AttiasCEO, Hybrid Interaction
This series is brought to you by:
Evoverse - Crypto casino source code and case opening solutions.https://www.evo-verse.com
Wicked Games - slot games that slap.https://www.wicked.games🎙️
Hosted by Surya Palli
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