Advertising Conferences: Who Attends (Professor Ray Taylor) - S3 EP4 2/12
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Advertising Conferences: Who Attends (Professor Ray Taylor) - S3 EP4 2/12
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On today's podcast, we have Professor Ray Taylor.
Ray is a Professor at Villanova University, Pennsylvania, United States.
Ray is not only a world-class researcher known for his work in advertising and marketing, but he is also a world-class guy!
Ray's multi-decade tenure as the Editor-in-Chief at the International Journal of Advertising provides incredible guidance into how the journal works and what it aims to publish in the next five years.
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Guest Profile
Professor Ray Taylor
Google Scholar: https://scholar.google.com/citations?user=oq2eGCsAAAAJ&hl=en&oi=ao
Staff Home Page: https://www1.villanova.edu/university/business/faculty-and-research/faculty-by-department/biodetail.html?mail=charles.r.taylor@villanova.edu&xsl=bio_long
Host Profile
Dr Zac Anesbury
Google Scholar: https://scholar.google.com.au/citations?user=M1itEusAAAAJ&hl=en
Twitter/X: https://twitter.com/ZacAnesbury
LinkedIn: https://www.linkedin.com/in/zacharyanesbury/?originalSubdomain=au
Staff Home Page: https://people.unisa.edu.au/Zac.Anesbury
BOOK LINKS
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International Journal of Marketing (IJA): https://www.tandfonline.com/journals/rina20
Winning the Advertising Game: https://link.springer.com/book/10.1007/978-3-031-77506-2 OR https://www.amazon.com.au/Winning-Advertising-Game-Champions-Business-ebook/dp/B0DT6D6RL4
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