Richard Lindberg
Founder & CEO
One Planet Journey

https://adventuretravelmarketing.com/guest/richard-lindberg/

Guest Bio

Richard is a serial entrepreneur and proven change-maker, leveraging 15+ years of leadership in sustainable finance and tourism for innovative solutions in the travel industry. As the founder of One Planet Journey, the authority on deep travel, he helps brands and destinations future-proof their operations by connecting them with the high-value, conscious traveller.

His mission is to make deep travel experiences the norm. He believes in an industry where authenticity, personalisation, sustainability, immersion, and exclusivity define successful hospitality and travel.

Show Summary

In this episode, Richard Lindberg, founder and CEO of One Planet Journey, discusses the philosophy of meaningful travel, emphasizing the importance of understanding the purpose behind travel experiences. He shares his entrepreneurial journey, the challenges faced during the pandemic, and the birth of his travel platform. Richard provides insights on how to immerse oneself in local cultures, navigate negative perceptions of travel, and the role of AI in travel writing. He also reflects on the joys and challenges of traveling with a partner and encourages listeners to embrace deep travel for a more enriching experience.

Key Takeaways

• ✓ One Planet Journey redefines travel by focusing on meaning and intentionality.
• ✓ Travelers often begin in a “dreaming” phase — looking for emotional connection and inspiration.
• ✓ Immersive travel requires curiosity, openness, and deliberate choices.
• ✓ Online negativity and reviews can distort public perceptions of destinations.
• ✓ AI can be a helpful tool in research, but authentic human storytelling remains vital.
• ✓ Navigating travel with a partner takes communication, compromise, and shared goals.
• ✓ Off-season travel offers more authentic, less commercialized cultural experiences.
• ✓ Deep travel encourages self-discovery and fosters lasting cultural connections.
• ✓ The travel industry is shifting toward values-based, sustainable practices.
• ✓ Engaging with locals creates more impactful and memorable journeys.

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