Einar Torfi Finnsson
CEO & Lead Guide
Arctic Hiking and Expeditions

https://adventuretravelmarketing.com/guest/einar-torfi-finnsson/

Guest Bio

Einar Torfi Finnsson is the founder and CEO of Arctic Hiking and Expeditions, and a pioneering figure in Iceland’s adventure travel scene. Born in Kópavogur in 1965, Einar grew up immersed in Iceland’s natural beauty, inspired by nature-loving parents. His passion for the outdoors took root early through mountaineering with the Reykjavik Alpine Club and two decades of service with the FBS-R Mountain Rescue Group. By his early twenties, Einar had already trained as a National Park Ranger and begun guiding winter and summer expeditions across Iceland’s rugged terrain.

In 1989, Einar transitioned to guiding full-time, specializing in cross-country ski journeys and remote trekking adventures. His career has included landmark expeditions across the Icelandic Highlands and Greenland Icecap. In 1993, he co-founded Icelandic Mountain Guides, later launching Iceland Rovers with his wife and close friends. After these companies merged in 2008, Einar continued to lead until his departure in 2020. Today, he brings decades of hard-earned experience to Arctic Hiking and Expeditions, leading small-group treks through some of the North’s most awe-inspiring landscapes.

Show Summary

In this episode of the Big World Made Small Adventure Travel Podcast, host Jason Elkins speaks with Einar about a lifetime spent exploring the far reaches of Iceland and Greenland. From his early days hiking volcanic plateaus to leading ambitious crossings of the Greenland Icecap, Einar shares what it takes to guide safely and meaningfully in some of the most remote places on Earth.

The conversation dives into the evolution of Einar’s guiding career, the founding of Arctic Hiking and Expeditions, and the philosophies that drive his approach to adventure travel. Jason and Einar also explore the changing climate’s impact on glacial landscapes, the role of local culture in expedition experiences, and the powerful draw nature has for travelers seeking perspective and connection.

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