Getting your bidding and budget dialled in has always been a vital part of campaign success, but it takes on new significance in the era of AI. The strategies and settings you use do more than manage spend - they’re how you signal your business priorities to the system, so it can more effectively deliver on those goals.

Join host Ginny Marvin as she sits down with Kristina Park and Carlo Buchmann, Google Ads product managers who specialize in budgets and bidding, to discuss modern best practices and the new capabilities AI is unlocking in these areas.

We cover:

Smart Bidding ‘cold starts’: Why you no longer need lots of conversion data to launch new campaigns with confidence.

Mastering fixed-budget events: How campaign total budgets and seasonality adjustments can maximize your promotions.

Finding growth: Using targets to scale with efficiency.

Want Ginny’s key takeaways and tips from this conversation? Subscribe to the Ads Decoded newsletter: https://goo.gle/4ryu6uV

Find Ginny on LinkedIn at https://goo.gle/4aFEw4I and on X as @adsliaison / https://goo.gle/3N2Q22r

Hosted on Acast. See acast.com/privacy for more information.

Ever wondered why the text asset you meant as a headline is showing as a sitelink? Or why Google introduced a button that lets users hide ads on Search?

Changes to how text ads show up - especially as AI experiences like AI Overviews and AI Mode drive a total reimagining of Search - can make advertisers feel out of step with the mechanics of their campaigns. So in this special episode of Ads Decoded, we’re pulling back the curtain on the design and testing process behind these new ad experiences on Search. Join host Ginny Marvin, Abby Butler (Ads UI Product Manager) and Adam Bullock (Search Ads UX Lead) as they discuss the "ecosystem balance" between user trust and advertiser value that guides every change that makes it to the results page.

In this deep dive:

Testing for trust: The specific data points and rigorous vetting process required to move a new format from hypothesis to global rollout.

Beyond the click: Why optimizing for user agency (like the new "hide" button) actually builds the long-term trust necessary for better advertiser ROI.

Asset variety is key: Why you shouldn't get hung up on the impressions of a single asset, and focus on asset breadth to meet the specific intent of complex, conversation-driven queries

Want Ginny’s key takeaways and tips from this conversation? Subscribe to the Ads Decoded newsletter.

Find Ginny at linkedin.com/in/ginnymarvin and @adsliaison on X.

Hosted on Acast. See acast.com/privacy for more information.

Hyper-granular campaigns used to be the gold standard. But in 2026, holding onto that legacy structure might be your biggest hidden cost.

Host Ginny Marvin joins Brandon Ervin, Director of Product Management for Search Ads, to discuss why simplifying your Search campaigns is the key to unlocking the full potential of AI Max and Smart Bidding. Learn how to stop chasing keywords and start capturing intent across the entire customer journey.

Want Ginny’s key takeaways and tips from this conversation? Subscribe to the Ads Decoded newsletter.

In this episode, we cover:

Aligning your campaign structure with your business goals, not just keyword permutations

How to sandbox your restructure on lower-priority campaigns first

Using ad group-level geo-targeting and brand exclusions to steer performance without segmentation.

Community Q&A: AI Overviews eligibility and how autocomplete impacts matching.

Find Ginny at linkedin.com/in/ginnymarvin and @adsliaison on X.

Hosted on Acast. See acast.com/privacy for more information.