Adland’s early AI announcements for the year; Rogers’ notable “screen” play; and Tims goes to the Olympics
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Adland’s early AI announcements for the year; Rogers’ notable “screen” play; and Tims goes to the Olympics
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概要
The Campaign team of David Brown, Chris Powell, and Lauren Johnson recount their (mostly) relaxing holiday break, before diving into the big industry news stories that caught their attention during the first week back.
The holding companies went to CES to show off their new AI products—a likely signal about where agencies will be focused in the year ahead.
In terms of brand plays closer to home, Rogers is encouraging young Canadians to put down their phones; Tim Hortons just signed its first Olympic Team Canada sponsorship; and WealthSimple maintains its reputation for unique and engaging advertising that is atypical for financial services.
Finally, the team shares one of their own big plans for 2026: expanded social marketing and creator economy coverage.
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