Rewarded user acquisition has always carried a reputation problem: users show up for the rewards… then disappear. But adjoe's data says the opposite. That’s why they ranked #6 on AppsFlyer’s iOS Gaming Power Index. In this episode, Josh Chandley sits down with Thomas Yannopoulos, VP Revenue Americas, to explain how a rewarded platform beat Meta, one of the biggest networks in mobile on quality, not just volume.They break down how Adjoe transformed the traditional “offer wall” into a loyalty-powered acquisition engine by integrating with massive consumer ecosystems like Fetch, Payback, fintech apps, QSR loyalty programs, and potentially even airline rewards systems.

Thomas also explains why most companies still misunderstand gaming audiences, why rewarded acquisition behaves differently inside lifestyle apps, and how incentive structures can actually improve long-term retention instead of destroying it.If you work in mobile gaming, user acquisition, ad tech, monetization, loyalty products, fintech, or performance marketing — this conversation goes deep into one of the most misunderstood channels in mobile growth.Subscribe for more conversations on mobile gaming, ad monetization, growth systems, and the future of performance marketing.#mobilegaming #useracquisition #adtech #gamingindustry #performancemarketing #mobileapps #rewardedads #ua #loyaltyprograms #monetization