Adam Stettner is a seasoned financial services entrepreneur and founder of FundCanna, a leading capital provider to the cannabis industry. After building Reliant Funding into one of the largest small business financing companies in the U.S., he identified a major gap in cannabis lending and launched FundCanna in 2021.

Under his leadership, the company has underwritten over 6,000 clients and approved more than $500 million in funding, becoming the largest non-bank, non-real estate funding source in the sector. Across his career, Stettner and his team have delivered over $6 billion to more than 200,000 businesses and reviewed over one million small business financial profiles. He has raised $300 million in equity and debt, demonstrating deep capital markets expertise. Stettner has earned recognition from Inc. 5000 and was named Ernst & Young Entrepreneur of the Year in San Diego.

During the show we discuss:

• Why the cannabis industry is fundable despite common misconceptions
• How to access capital in highly regulated and underserved industries
• Why traditional lenders avoid cannabis and what alternatives exist
• How to evaluate risk and underwriting in non-traditional industries
• How to build and scale a lending company in a niche market
• Why revenue-based financing is a strong fit for cannabis businesses
• How regulatory challenges impact funding and how to navigate them
• How to identify underserved markets and turn them into massive opportunities

Resources:
https://thecannabisindustry.org/board-members/adam-stettner/
http://www.FundCanna.com