Adam Greenberg - CEO, MakeShift & Founder, Leaders2Give.org
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What does it really mean to lead with both your head and your heart?
In this episode of The Stormy Stories Show, Angela Robertson sits down with Adam Greenberg, CEO of MakeShift and Founder of Leaders2Give.org, to explore the human side of leadership. Adam shares why creating a sense of belonging is one of the most important responsibilities of a CEO, how he balances financial performance with people-first leadership, and why some of the hardest decisions leaders make involve people, not strategy.
The conversation dives into the pressures leaders face behind closed doors, from difficult personnel decisions to the loneliness that can come with carrying the weight of a business. Adam also opens up about the challenges of building and operating a nonprofit in Mexico designed to support vulnerable children and families facing medical crises, and the unexpected lessons that came with solving a problem that turned out to be more complex than anyone anticipated.
If you're a founder, CEO, or leader navigating your own storm, this episode is a powerful reminder that leadership isn't about having all the answers — it's about making thoughtful decisions, staying grounded in your values, and remembering that business is ultimately about people.
In this episode, you'll hear about:
- Building a culture of belonging in high-performance teams
- Balancing financial KPIs with human outcomes
- The difficult reality of managing underperformance
- Why some leadership decisions require patience, not speed
- Lessons from building a nonprofit from the ground up
- The importance of trusted people and financial discipline when scaling a business