Ad tiers and the 'broadcastification' of the global streamers, with Guy Bisson
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Ad tiers and the 'broadcastification' of the global streamers, with Guy Bisson
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This is Puzzle Problem Mess, conversations about the media economy and how to think clearly when things get messy.
In this episode, I'm joined by Guy Bisson. Guy is one of the UK and Europe's leading entertainment market analysts and has specialized in the global television business for more than 30 years.
He is co-founder of Ampere Analysis, a London-based global analyst house focused on the entertainment, sport and game sectors. In this episode, Guy and I focus on ad tiers on SVOD services. On the surface, this might sound like a narrow topic, but with a large share of gross subscriber editions now coming through ad supported plans for many of the major streamers, the move into advertising is starting to reshape the subscription streaming business in some fundamental ways.