Ad Tech Had a Terrible, Horrible, No Good, Very Bad Week and Somehow Still Thinks a Rebrand Will Fix It
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Ad Tech Had a Terrible, Horrible, No Good, Very Bad Week and Somehow Still Thinks a Rebrand Will Fix It
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概要
WPP unveiled a turnaround plan named after the year things might stop being embarrassing — then accidentally dumped nine billion dollars in client spending data into a public court filing. Omnicom swallowed IPG and killed the Big Six era because the holding company endgame was never about ideas — it was about owning the pipes. The Trade Desk posted fine numbers and Wall Street punished them anyway. Discord tried demanding passports from users whose last verification partner leaked seventy thousand government IDs. A new creator agency launched promising you "can't fake relevance" — in a press release faking relevance. And the ANA heroically discovered that not buying fraudulent junk impressions leads to better results. We break down all of it — who's winning, who's bluffing, and why the industry keeps rebranding the same problems and hoping nobody notices.