『Ad Age Marketer's Brief』のカバーアート

Ad Age Marketer's Brief

Ad Age Marketer's Brief

著者： E.J. Schultz & Adrianne Pasquarelli
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概要

 Marketer's Brief helps marketers stay ahead of what's changing—and decide how to respond. Each episode focuses on the ideas, shifts and strategic tensions shaping marketing right now, from how leaders are thinking about growth, platforms and culture to how they're making trade-offs in real time. Conversations led by Ad Age editors and reporters surface patterns worth paying attention to and ways of thinking that can influence decisions at work. Subscribe to sharpen your judgment and spot what matters early.2019 マーケティング マーケティング・セールス 政治・政府 経済学
エピソード
  • Inside SkyPop's playbook for marketing protein soda to everyday consumers

    Inside SkyPop's playbook for marketing protein soda to everyday consumers
    2026/03/11

    SkyPop CMO Dave Cohen discusses the protein boom on the beverage aisle, and how the brand uses TikTok and audio sampling in their marketing gameplan. He also discusses how the brand, which formerly went by Don't Quit, positions their protein soda as a product for everyone and not just athletes.
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    22 分
  • Inside Crunch Fitness' challenger-brand playbook in the GLP-1-era, with CMO Chad Waetzig

    Inside Crunch Fitness' challenger-brand playbook in the GLP-1-era, with CMO Chad Waetzig
    2026/03/04

    Crunch Fitness CMO Chad Waetzig talks about the brand's recent New Year's campaign "Feel More" and how Crunch is promoting itself as a social destination for younger consumers facing post-pandemic loneliness. He also discusses how Crunch is programming around the rise in GLP-1-medication use and helping customers combat "skinny fat."
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    21 分
  • How AI is reshaping TV advertising, with MNTN's Mark Douglas

    How AI is reshaping TV advertising, with MNTN's Mark Douglas
    2026/02/25

    TV advertising is increasingly leaning on AI as a prominent tool. Viewers saw this during the Super Bowl with some brands making entirely AI-generated ads. Mark Douglas, president and CEO of MNTN, joins Brandon Doerrer on the Marketer's Brief podcast to discuss AI in TV, misconceptions that first-time TV advertisers often have and how MNTN's AI tools have been a benefit for their business. He also offers advice for navigating the changing landscape.
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    20 分
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