After 20+ years in corporate life, he purchased a manufacturing company in Massachusetts that fabricates outdoor structures, garden trellises, and pergolas. Kris explained that he serves as CEO while his brother, who lives locally, serves as president and handles day-to-day operations. The discussion focuses on business restructuring and systematization.

Kris discussed the challenges of taking over a business from its previous owner, who was primarily an artist without systematic processes. He implemented new systems, including a CRM system, order tracking, and inventory management, as well as upgrading time cards to an automated system, which significantly reduced weekly workload. The most difficult aspect of the transition was change management, particularly getting the team to fully utilize the new systems and track custom project details in the ERP system.

Kris uses these lessons, especially about being undercapitalized, with his business acquisition program that serves underserved people who desire business ownership. He leads and investment and coaching operation to help these people.

John Martinka
Jessica Martinka

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