Celebrating the company’s 100th anniversary, associate sponsor Shure shares insight into how it has survived and thrived for over a century by prioritising innovation, diversification, and evolution.

Recorded live from IBC2025, episode nine of the IBC365 Accelerating Innovation podcast hosted thought-leaders from Shure.

The IBC Accelerator Programme brings together leading industry buyers of media technology (Champions) with vendors, suppliers, and developers (Participants) from across the world, in a project-based, accelerated environment for collaborative innovation. The projects develop solutions to common challenges identified by the Champions within a six-month time frame.

Shure decided to sponsor the IBC Accelerator Programme as part of its commitment to advancing the media and entertainment sector and empowering engineers, creators, and broadcasters to achieve excellence.

In this episode, Muki Kulhan, Accelerator Lead at IBC, was joined by Scott Sullivan, Vice President (VP) of Strategy and Innovation at Shure, and Chad Wiggins, Associate VP of Innovation and Product Management at Shure.

The two Shure executives shared exclusive insights into the technological evolution of the practice of telling stories in sound, the importance of understanding your market, and how the company plans to continue pushing the boundaries of innovation for years to come.