Modern farming is full of digital technology. Nobody knows this better than Amy Bateman, a prize-winning photographer and sheep farmer who uses digital tech in both lines of work (even using the same kit to take photos and to run the farm).

In this episode, Joe and Ollie continue chatting with Amy about technology and diversification on modern farms: from tech's opportunities for developing farms and improving farmers' lives, to the risks and challenges that technology presents to rural communities.

Links:

• Amy Bateman wins photography award for lamb photo: https://www.bbc.co.uk/news/av/uk-england-cumbria-47091514
• 360-degrees VR shepherding: https://www.youtube.com/watch?v=-913nvaQMRU&feature=youtu.be
• Forty Farms video: https://youtu.be/oOlzZWg58SY

---

Absolute Units is the official podcast of The Museum of English Rural Life. This series is made possible through the generous support of Arts Council England and Museums Partnership Reading, a partnership of The MERL with Reading Museum. Themetune by Tai Dawson.

Co-hosts: Ollie Douglas and Joe Vaughan
Producer: Joe Vaughan

Online shop: https://merl-shop.co.uk/shop/absolute-unit.html

In 2020, award-winning photographer and sheep farmer Amy Bateman set out to document the stories of forty farms in Cumbria. From Lake District hill farms, to the Solway marshes.

Amy's photographs present a captivating picture (literally!) of Cumbrian farming in a period of profound societal and technological change. We've been fortunate enough to display them in our 2025 exhibition, Forty Farms, based on Amy's gorgeous book of the same name.

In this episode, Joe and Ollie chat with Amy about her work and perspective as a farmer and photographer. What motivated Amy to create Forty Farms? What did she learn from the project? And as myriad challenges continue to impact English farmers, where are those forty farms five years later?

Links:

• Forty Farms: https://amybatemanphotography.com/forty-farms/
• A Landscape for All: https://www.youtube.com/watch?v=PXMrTTifpw8
• The Wanderlust Women: https://www.thewanderlustwomen.co.uk/

--

Absolute Units is the official podcast of The Museum of English Rural Life. This series is made possible through the generous support of Arts Council England and Museums Partnership Reading, a partnership of The MERL with Reading Museum. Themetune by Tai Dawson.

Co-hosts: Ollie Douglas and Joe Vaughan
Producer: Joe Vaughan

Online shop: https://merl-shop.co.uk/shop/absolute-unit.html

Man in the Woods makes art about parts of rural England that you wouldn’t normally think about – and definitely wouldn’t find in Wordsworth. From hastily-printed dog poo posters, to portraits of massive cows framed in pubs.

In this episode, Joe and Ollie continue last week’s conversation with Man in the Woods. We discuss his artistic career, his interests, and the modern history of people interpreting and distilling the rural world.

Links:

• AniMERL Crossing: A Gallery of Smocks
• Man in the Woods (Instagram)

🐑🐑🐑

Absolute Units is the official podcast of The Museum of English Rural Life. This series is made possible through the generous support of Arts Council England and Museums Partnership Reading, a partnership of The MERL with Reading Museum. Themetune by Tai Dawson.

Co-hosts: Ollie Douglas and Joe Vaughan
Producer: Joe Vaughan

Online shop: https://merl-shop.co.uk/shop/absolute-unit.html