How do you make audiences laugh, feel, and connect—all while delivering for brands? In this episode of AW360 Live, recorded at Advertising Week New York and powered by ART19, we sit down with Janina Lundy, EVP of Marketing & Brand Partnerships at Kevin Hart’s global entertainment company, Hartbeat, to explore how humor and culture are redefining branded storytelling.

From award-winning campaigns like Group Therapy for AXA to major cultural moments like the BET Awards and FeverFest during WNBA All-Star Weekend, Janina shares how Heartbeat merges creativity, commerce, and comedy to create authentic, emotionally resonant work that travels across film, TV, and digital platforms.

In this episode of AW360 Live, we sit down with Andrew Kyrejko, Vice President and Group Director of Strategy at Momentum Worldwide, to explore how the agency is redefining experiential marketing through a business-to-human (B2H) lens. Andrew shares how Momentum’s latest global research is revealing what truly drives connection, joy, and action in business events—and how brands can move from selling to solving, from talking at to collaborating with, and from networking to intentional connection.

We dive into the findings from Momentum’s groundbreaking B2B Pulse study, including the surprising “frustration index” that maps what attendees really think about business experiences. Andrew also discusses how modern decision makers—millennials and Gen Z—are reshaping the expectations for B2B engagement, why co-located experiences are on the rise, and how AI can enhance (not replace) the human element in live events.

In this episode of AW360, Sara Badler, Chief Advertising Officer of The Guardian, joins us to talk about the global publisher’s bold new chapter in the U.S. — from its just-launched “The Whole Picture” brand campaign to its growing programmatic footprint and new revenue streams.

Sara shares how The Guardian’s independent, trust-owned model enables it to innovate without compromising journalistic integrity, unveiling initiatives like Filter (its new commerce and product recommendation platform), a Football Weekly live U.S. podcast tour for the 2026 World Cup, and creative brand collaborations that redefine how advertisers connect with purpose-driven audiences.

It’s a look inside how one of the world’s most respected news brands is reimagining its business for the next generation — while staying true to the values that have guided it for over 200 years.