『ASCENT』のカバーアート

ASCENT

ASCENT

著者: Fangdi Pan & Linda Zhang
無料で聴く

今ならプレミアムプランが3カ月 月額99円

2026年5月12日まで。4か月目以降は月額1,500円で自動更新します。

概要

ASCENT podcast is your in-depth look at the fastest-growing Asian businesses. We deliver exclusive, deep-dive research into the strategies, struggles, and secrets to success of Asia's top market leaders and tech companies. Whether you're an investor, founder, or just curious, this is your backstage pass to the business revolution happening in Asia and beyond.

ASCENT 2025
経済学
エピソード
  • CATL
    2026/05/01

    How did a kid from a small mountain village in Fujian end up building the company that powers one in every three electric vehicles on the planet? This episode explores the rise of CATL (aka the “TSMC of batteries”) and its founder, Robin Zeng.

    It begins with CATL’s predecessor, ATL, and a risky $1 million bet on a flawed battery patent that nearly destroyed the company — until it unexpectedly led to a breakthrough deal supplying Apple iPods.

    CATL was later spun out amid government policy shifts and EV subsidies, and scaled into the world’s largest battery maker in just six years. Its first major test came with BMW, where passing an 800-page technical audit proved it could meet strict automotive standards—unlocking global partnerships.

    Today, CATL continues to push its limits, expanding into grid-scale energy storage, aviation batteries, and next-generation technologies like sodium-ion and solid-state systems to stay ahead in the global energy race.

    👉 Subscribe & Follow: ASCENT Podcast on Substack

    📖 Episode Chapters

    00:00:00 The Battery Giant You’ve Never Heard Of

    00:02:30 Robin Zeng’s Origins and Early Career at TDK

    00:06:26 Robin’s Mentorship Trio and the Birth of ATL

    00:18:27 The $1 Million Gamble: Surviving the Bell Labs Patent Crisis

    00:25:09 Path Back to the Old Employer TDK

    00:35:18 Early Signs of EV’s Rise and the Scientist Who Saw the Future

    00:42:42 Birth of CATL: A Spin-off Out of Necessity

    00:54:57 The BMW Trial: Decoding the 800-Page German Blueprint

    01:00:20 China’s Underdog Strategy: Start With Buses and LFP

    01:07:11 CATL’s Breakout Era: Higher Standards, Industry Consolidation and Tesla Deal

    01:22:22 The Battery King: Market Dominance and Leverage Over Automakers

    01:35:27 Europe’s Failed Attempt at Creating Its Own CATL: Northvolt

    01:41:50 Final Thoughts: Why We Think CATL Ascended

    続きを読む 一部表示
    1 時間 49 分
  • Nestlé, Starbucks, and Yunnan Coffee
    2026/03/11

    Imagine you're a French missionary in the 1800s, trekking through the mountains of southwest China. You plant some coffee seeds — partly out of habit, partly out of hope.

    You probably never imagined those seeds would one day supply Nestlé, attract Starbucks, and help birth a domestic coffee brand that would open more stores than McDonald's has in the entire United States. Yes — that's Luckin Coffee. And that's China.

    In this episode of ASCENT, we trace 150 years of coffee history in a nation that was never supposed to drink it. From Cold War export deals to Nestlé's quiet supply chain takeover. From Starbucks introducing the latte to a tea-drinking public, to a ferocious retail war that's reshaping the entire global industry.

    And underneath all of it: the mountains of Yunnan — one province that grows over 98% of China's coffee, and is now pushing the boundaries of specialty fermentation in ways that have the world's top roasters paying attention.

    China's coffee story isn't just about scale. It's about a country figuring out, on the fly, how to be both the factory and the tastemaker. That tension — between industrial muscle and boutique ambition — is what this episode is really about.

    👉 Subscribe & Follow: ASCENT Podcast on Substack

    📖 Episode Chapters

    00:02:12 Coffee as a House Plant: French Missionary Sows the First Seed in the 19th Century

    00:06:15 1950s: Coffee as an Export for the Soviet Bloc

    00:21:05 1980s: The Nestlé Revolution - Building the Supply Chain

    00:46:26 Creating a Coffee Kingdom: Nestlé’s Quality Standards and the 4C Certification

    00:51:01 1990s-2000s: Starbucks and the Initiation of Chinese Coffee Culture

    01:05:57 The Shift to Specialty Coffee (& Coffee Economics 101)

    01:20:11 The Midas Touch: Yunnan’s Experimental Fermentation

    01:29:10 2010s-2020s: The Great Retail Coffee War in China

    01:34:47 Luckin vs. Starbucks

    01:46:28 Final Thoughts: The Future of Chinese Coffee Industry

    🚩 Correction

    00:21:10 Nescafe came to China in 1988, Nestle started its business in China in the 1870s

    01:03:24 Price in 2011 not in 2021

    01:29:40 30k Luckin stores in 2025, 13k was 2023 number

    続きを読む 一部表示
    1 時間 56 分
  • Manus AI
    2026/01/31

    This episode explores the playbook behind the meteoric rise of Manus AI, the startup that redefined the "AI agent" landscape and secured a historic acquisition by Meta for over $2 billion.

    In just nine months, Manus went from a stealth spring launch to a $125 million revenue run rate, earning its reputation as China’s "DeepSeek moment." We dive into the technical breakthrough of "computer use"—the frontier where AI agents move beyond chatting to actually operating virtual workspaces to build websites, conduct deep market research, and analyze data like a human professional.

    We trace the company’s high-stakes origins, from the previous startups of its three co-founders to the ZhenFund partnership that acted as the ultimate catalyst. Finally, we analyze why Meta bet $2 billion on a 9-month-old product and what this means for the future of WhatsApp, small businesses, and the global AI arms race.

    👉 Subscribe & Follow: ASCENT Podcast on Substack

    📖 Episode Chapters

    00:02:30 Meta's $2 Billion Bet on Manus AI

    00:05:48 Understanding the Leap from LLMs to AI Agents

    00:12:12 The Tool Geek: Red XIAO (CEO)

    00:27:38 The Scientist-Builder: Peak JI (Chief Scientist)

    00:45:54 The Product Philosopher: “Hidecloud” Tao ZHANG (CPO)

    00:56:14 The Catalyst: ZhenFund

    01:09:30 Start of Butterfly Effect and Monica

    01:15:54 The Great Pivot: Killing an AI Browser to Build Manus

    01:25:04 Going Viral: The Launch That Shocked the Global AI Community

    01:36:43 Meta's Plan? WhatsApp, SMBs, and the Future of Productivity

    01:52:55 Poem: Manus! By Manus

    🚩 Correction

    00:29:20 Million RMB, not million USD

    続きを読む 一部表示
    1 時間 57 分
まだレビューはありません