Birthday parties are one of the most overlooked growth opportunities for sports clubs.

In this episode of AMplify, we break down how gymnastics clubs, dance studios, swim schools, karate schools, and youth sports centers can turn birthday parties into a powerful engine for revenue, marketing, and long-term growth.

If you run a youth sports business, this episode may completely change the way you think about birthday parties.

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💙 RESSOURCES

• 10 Kids Birthday Party Marketing Ideas to Boost Bookings
• Activity Messenger vs. iClassPro for Birthday Parties
• Birthday Parties Made Easy Promote, Plan, Automate, Celebrate

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• ✍️Want to share your story or questions? Write to us: olivier@activitymessenger.com
• 📍Follow Olivier on LinkedIn
• 🌐Discover Activity Messenger, the all-in-one platform for managing sports and leisure activities

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ABOUT OLIVIER ROUSSEAU

For over 10 years, Olivier has been growing a Sportball franchise with locations in Montreal, Quebec City, and Ottawa. Facing the daily challenges of registrations and operations, he co-founded Activity Messenger to help other business owners better manage and grow their sports activities

Mailchimp is often one of the first tools organizations think about when they need to send emails. And honestly, that makes sense.

Newsletters, campaigns, email marketing… that’s exactly what Mailchimp is known for. But for sports & leisure organizations, the reality looks very different. You’re not just sending marketing emails.

You’re managing registrations, reminders, cancellations, waitlists, parent communication, recurring programs, memberships, and day-to-day operational updates tied directly to your activities. And that’s where the disconnect starts.

In this episode, Olivier and Will break down why Mailchimp often becomes limiting for sports and leisure organizations, and why tools designed for traditional marketing teams don’t always fit the operational reality of clubs, camps, swim schools, dance studios, gymnastics centers, and other class-based businesses.

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• ✍️Want to share your story or questions? Write to us: olivier@activitymessenger.com
• 📍Follow Olivier on LinkedIn
• 🌐Discover Activity Messenger, the all-in-one platform for managing sports and leisure activities

—

ABOUT OLIVIER ROUSSEAU

For over 10 years, Olivier has been growing a Sportball franchise with locations in Montreal, Quebec City, and Ottawa. Facing the daily challenges of registrations and operations, he co-founded Activity Messenger to help other business owners better manage and grow their sports activities

When you start a sports or recreation program, using Google Forms for registrations feels like the easiest option.

It’s simple, free, and quick to set up.

But as your organization grows, things become more complex. Managing registrations, payments, attendance, communication, and staff can quickly turn into a lot of manual work.

In this episode, we explain why Google Forms can become limiting for sports and recreation registrations, and how to know when it’s time to upgrade your system. The goal is not to say Google Forms is bad at the beginning, but to help you understand when it stops being enough.

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• ✍️Want to share your story or questions? Write to us: olivier@activitymessenger.com
• 📍Follow Olivier on LinkedIn
• 🌐Discover Activity Messenger, the all-in-one platform for managing sports and leisure activities

—

ABOUT OLIVIER ROUSSEAU

For over 10 years, Olivier has been growing a Sportball franchise with locations in Montreal, Quebec City, and Ottawa. Facing the daily challenges of registrations and operations, he co-founded Activity Messenger to help other business owners better manage and grow their sports activities